Responding to the Screen: Reception and Reaction Processes

Responding to the Screen: Reception and Reaction Processes


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Product Details

ISBN-13: 9780805800333
Publisher: Taylor & Francis
Publication date: 04/01/1991
Series: Routledge Communication Series
Pages: 416
Product dimensions: 6.00(w) x 9.00(h) x 1.10(d)

Table of Contents

Contents: Part I:Reception and Reaction Processes. D.R. Anderson, J. Burns, Paying Attention to Television. E.L. Palmer, M. MacNeil, Children's Comprehension Processes: From Piaget to Public Policy. D.M. Sanbonmatsu, R.H. Fazio, Construct Accessibility: Determinants, Consequences, and Implications for the Media. C. Hoffner, J. Cantor, Perceiving and Responding to Mass Media Characters. D. Zillmann, Television Viewing and Physiological Arousal. D. Zillmann, Empathy: Affect From Bearing Witness to the Emotions of Others. J. Cantor, Fright Responses to Mass Media Productions. D.R. Anderson, D.E. Field, Online and Offline Assessment of the Television Audience. J. Bryant, S.C. Rockwell, Evolving Cognitive Models in Mass Communication Reception Processes. Part II:Responding to Program Genres. B. Gunter, Responding to News and Public Affairs. D. Zillmann, J. Bryant, Responding to Comedy: The Sense and Nonsense of Humor. D. Zillmann, The Logic of Suspense and Mystery. R. Tamborini, Responding to Horror: Determinants of Exposure and Appeal. J. Weaver, Responding to Erotica: Perceptual Processes and Dispositional Implications. P.B. Crabb, J.H. Goldstein, The Social Psychology of Watching Sports: From Ilium to Living Room. B.L. Sherman, L.W. Etling, Perceiving and Processing Music Television.

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