Rethinking Paper & Ink: The Sustainable Publishing Revolution

Rethinking Paper & Ink: The Sustainable Publishing Revolution


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Rethinking Paper & Ink offers a critical examination of the book publishing industry and discusses ways to achieve more sustainable practices. Through extensive research and experience in the industry, the authors present ideas on sustainability within the book-making process, reviewing the environmental impacts of acquisitions and editing, design and printing, marketing and distribution, and both print and digital sales. Rethinking Paper & Ink includes a detailed account of the choices Ooligan Press made to produce the book itself and features industry profiles that highlight remarkable individuals, organizations, and businesses exemplifying these standards.

Product Details

ISBN-13: 9781932010398
Publisher: Ooligan Press
Publication date: 04/01/2011
Series: OpenBook Series
Pages: 168
Product dimensions: 5.40(w) x 8.40(h) x 0.50(d)

About the Author

Rethinking Paper & Ink is a collaborative effort by graduate students in the publishing program at Portland State University. Jessicah Carver and Natalie Guidry are the primary authors. Rethinking Paper & Ink is based on a booklet of the same name by Melissa Brumer and Janine Eckhart, founders of Ooligan Press’s Sustainable Publishing Initiative. This booklet launched Ooligan Press’s OpenBook series, which is a collection of sustainably produced books. Ooligan Press is an independent, nonprofit publishing house that is run entirely by the students in the Master’s in Publishing program at Portland State University, one of the world leaders in sustainable research and scholarship.

Table of Contents

Authors' Note ii

Introduction 5

About Sustainability, Indicators, and Metrics 5

1 A Book's Life 13

A Book's Life in a Publishing House 13

A Book's Life After the Publishing House 15

Looking Forward 20

2 Out-of-House Production 25

Paper 25

Ink and Printing 46

After the Paper and Ink 55

3 In-House Production 59

Acquisitions & Editing 59

Design 62

Digital Publishing 71

Marketing 85

Home and Office Practices 95

Conclusion 102

Endnotes 105

Glossary 116

Acronym Glossary 134

References 136

Resources 137

Shipping & Distribution 137

Print Production 137

Sustainability Issues 140

Index 142

Customer Reviews