Rhetorical Analysis: A Brief Guide for Writers / Edition 1

by Mark Longaker, Jeffrey Walker

Overview

Rhetorical Analysis: A Brief Guide for Writers, walk students through the process for doing different kinds of analyses — argument analysis, structure analysis, style analysis, and more. Shows how to analyze a range of texts, print, visual, and multimedia. Includes authors’ own analyses as models for students, as well as 4 complete student model papers. Introduces students to rhetorical concepts (both classical and modern) that are relevant to rhetorical analysis.

Product Details

ISBN-13:	9780205565702
Publisher:	Pearson Education
Publication date:	11/30/2010
Edition description:	New Edition
Pages:	288
Product dimensions:	5.40(w) x 7.40(h) x 0.70(d)

Table of Contents

Preface

Chapter 1. Introduction to Rhetoric and Rhetorical Analysis

What is Rhetoric?

What is Rhetorical Analysis?

What is the Rhetorical Perspective?

What Can you Find in this Book?

Chapter 2 Kairos and the Rhetorical Situation

Kairos

Aspects of the Rhetorical Situation

Analysis 1: Kairos and the Rhetorical Situation in “Letter from Birmingham Jail”

Analysis 2: Volkswagen’s 1960 “Why” Ad and the Historical-Cultural Context

Writing a Kairos Analysis

Student Analysis of Kairos and a Recent Documentary:

Rebecca Reilly, “The Kairos of War”

Chapter 3 Argumentation

The Classical Pisteis: Ethos, Logos, Pathos

Reasons and Evidence: the Artistic and Inartistic Pisteis

Argument and the Structure of Practical Reasoning

Classical Terms for Argument:

Enthymeme and Epicheireme

More Classical Terms: “Topics” and “Stases” of Argument

Sample Analysis: Enthymematic Argument in the First Half of “Letter from Birmingham Jail”

Writing an Argument Analysis

Student Analysis of Argument in a Video Game:

David Daniels, “Building an Electronic Empire

with Argument”

Chapter 4 Structure

Basic Princi