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Right on the Money: New Principles for Bold Growth
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Right on the Money provides readers with a proven, realistic game plan to redraw maps for sales and marketing in a topsy-turvy world.
Even before COVID-19 upended lives and forced people to reimagine every interaction, “business as usual” tottered on its last legs. An overwhelmingly digital economy dispatched a bricks-and-mortar mindset and gave rise to a brave new mobile world. While top sellers adapted from a sell-to model to a buy-from environment—in which customers move through much of t...