Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

Hardcover

$24.30 $27.00 Save 10% Current price is $24.3, Original price is $27. You Save 10%.
View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Wednesday, January 23

Product Details

ISBN-13: 9781455598892
Publisher: Grand Central Publishing
Publication date: 06/10/2014
Pages: 304
Sales rank: 1,023,620
Product dimensions: 6.30(w) x 9.10(h) x 1.20(d)

About the Author

Michael Mazzeo is an Associate Professor of Management & Strategy at Northwestern University's Kellogg School of Management where he teaches the school's core MBA class in Business Strategy. Mike has a PhD in Economics from Stanford University, and lives in Chicago with his eight-year old son and many, many Legos.

Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. Paul has a PhD in Economics from Princeton University, and lives in Stanford, California with his two children.

Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business. He has a PhD in business economics from Stanford University's Graduate School of Business, and lives in Salt Lake City with his two children.

Table of Contents

Prologue: Lighthearted (And in Search of Footwear), We Take to the Open Road xv

Chapter 1 Scaling a Business 1

Chapter 2 Establishing Barriers to Entry 25

Chapter 3 Product Differentiation 49

Chapter 4 Setting Prices 75

Chapter 5 Managing Your Brand 99

Chapter 6 Negotiating Effectively 125

Chapter 7 Hiring 151

Chapter 8 Incentives for Employees 175

Chapter 9 Delegation 201

Chapter 10 Battling the Big Boys 227

Epilogue Strategy is a Continuous Process 253

Businesses Visited 261

Acknowledgements 263

Index 267

About the Authors 280

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews