ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing

Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use

Marketing is all about understanding and serving your customers’ needs—but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used to evaluate the efficiency of all types of inve...