Running Lean: Iterate from Plan A to a Plan That Works

by Ash Maurya

Overview

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

• Deconstruct your idea using a one-page Lean Canvas
• Stress-test your idea for desirability, viability, and feasibility
• Define key milestones charted on a traction roadmap
• Maximize your team's efforts for speed, learning, and focus
• Prioritize the right actions at the right time
• Learn how to conduct effective customer interviews
• Engage your customers throughout the development cycle
• Continually test your product with smaller, faster iterations
• Find a repeatable and scalable business model

Product Details

ISBN-13:	9781098108779
Publisher:	O'Reilly Media, Incorporated
Publication date:	05/03/2022
Edition description:	3rd ed.
Pages:	367
Sales rank:	643,560
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Ash Maurya is the author of the international bestseller "Running Lean: How to Iterate from Plan A to a plan that works" and the creator of the one-page business modeling tool "Lean Canvas". His new book is "Scaling Lean: Master the Key Metrics for Startup Growth".
Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques.

Ash is also a leading business blogger and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.

Table of Contents

Foreword xiii

Preface xv

Introduction xix

Part I Design

Chapter 1 Deconstruct Your Idea on a Lean Canvas 7

Chapter 2 Stress Test Your Idea for Desirability 37

Chapter 3 Stress Test Your Idea for Viability 53

Chapter 4 Stress Test Your Idea for Feasibility 83

Chapter 5 Communicate Your Idea Clearly and Concisely 105

Part II Validation

Chapter 6 Validate Your Idea Using 90-Day Cycles 127

Chapter 7 Kick Off Your First 90-Day Cycle 149

Chapter 8 Understand Your Customers Better Than They Do 169

Chapter 9 Design Your Solution to Cause a Switch 201

Chapter 10 Deliver a Mafia Offer Your Customers Cannot Refuse 217

Chapter 11 Run a 90-Day Cycle Review 243

Part III Growth

Chapter 12 Get Ready to Launch 261

Chapter 13 Make Happy Customers 273

Chapter 14 Find Your Growth Rocket 291

Chapter 15 Epilogue 305

References and Further Reading 311

Index 313