Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era

Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era

Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era

Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era


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Gold Medal at Independent Publisher Book Awards.
Finalist at the International Book Awards.
Finalist at the American Bookfest Best Book Awards.

We face a crisis of trust because people feel there is no longer any truth. Singh and Luthra have written a highly-readable analysis of how it happened and how we might return truth to it's necessary prominence in a social media-infused society. An urgently needed book.
David Kirkpatrick, author of The Facebook Effect and founder of Techonomy Media

The new world of information is overwhelming, but it is not insurmountable. In Savvy, Shiv and Rohini offer hope - and important practical advice - for professionals trying to navigate amidst the chaos. This is a smart and useful book for anyone trying to gain a firmer footing in the Information Age.
Tom Nichols, author of The Death of Expertise and Professor of National Security Affairs at the US Naval War College

Fake news is nothing new. Technology has turbo-charged its spread leaving us inundated with misrepresentations, exaggerations, and outright lies. Finding the truth is like searching for a needle in a haystack. We are in a crisis of trust—no longer knowing who or what to believe.

In the post-trust era, so much is out of our control, and yet there are ways in which we can inoculate ourselves. Savvy is a book about the human glitches that cause us to fall for alternative facts and what we can do to override them. In Savvy, we meet the social scientists who questioned the behavior of Nazi war criminals, Ivy League football fans, John F. Kennedy and more to better understand why human beings often suspend critical judgement and readily fall for fakeness. We also meet current CEOs, politicians, media moguls and artificial intelligence engines to examine why we put our trust in people, organizations and information that is biased (or blatantly deceptive) while doubting credible sources.

Through examples from today’s political and business headlines, Savvy guides you out of the post-trust era and includes science and analysis that makes you more informed and savvy in the business world and your personal life.

Product Details

ISBN-13: 9781940858722
Publisher: Ideapress Publishing
Publication date: 02/20/2019
Pages: 240
Product dimensions: 6.20(w) x 9.00(h) x 0.90(d)

About the Author

Shiv Singh is a strategic advisor to Fortune 500 companies and early-stage startups. Prior to that, he was a Senior Vice President at Visa Inc., where he was responsible for driving the go-to-market strategy for some of the company’s most disruptive products and innovations. Earlier in his career, Shiv spent several years at PepsiCo leading digital marketing globally and before that was at Razorfish Inc. in Europe and North America. His work has been recognized by leading-edge industry and consumer publications such as Fortune Magazine, Adweek, and The Harvard Business Review . Shiv is also the author of the book, Social Media Marketing for Dummies and is a member of the Board of Directors at United Rentals Inc., a Fortune 500 company.

Rohini Luthra is a board-certified clinical psychologist in California and New York. She is the author of numerous scholarly articles in the areas of trauma and resilience. She has conducted research on the effects of stress on children and adults at The Mt. Sinai Hospital in New York. Rohini has also been invited to edit peer review journals on anxiety disorders. She completed her post-doctoral research at Mass General Hospital and the Boston Medical Center. The mother of two young boys, she is on the executive board of their school’s Parents Teacher Association.

Table of Contents

Preface I

Introduction 1

Fake News is Old News 1

Our Institutions Have Failed Us 5

Navigating the Book 9

Chapter 1 We Don't Trust Anymore 11

Global Stresses 11

The State of Trust in 2018 13

The Father of Modern-Day Trust 15

Playing the Trust Game 18

A Village's Open Doors 20

Trusting Facebook Today 21

Trust is Risky Business 26

Get Savvy Now: Overcoming Our Crisis in Trust 28

Chapter 1 We Fall for Alternative Facts 31

Inauguration Crowds 31

One Event, Many Views 33

Lee Jae-yong Did Nothing Wrong 40

Repetition Makes the Truth 43

Our Dangerous Comfort with Familiarity 48

We'd Rather be Negative 50

Our Biases Do Not Yield Readily 52

Get Savvy Now: Protecting Yourself From Alternative Facts 56

Chapter 3 We Desperately Want to Belong 59

Loneliness Kills 59

A Silicon valley Horror Show 61

Two Football Games in One 66

How Long is That Line? 70

John F. Kennedy's Nightmare 74

Us Versus Them 81

The Cola Wars 85

Get Savvy Now: How to Fight the Need to Belong 88

Chapter 4 We Want to be Right 91

One Short Life 91

Refusing to Be Wrong 94

Obama and Tesla 95

Playing the Blame Game 100

Being Well-Informed is No Magic Bullet 104

Snap Decisions 106

Pause Before Sharing 112

Get Savvy Now: Resisting Our Need to Be Right 116

Chapter 5 We Bow to Authority 119

Eichmann's Trial 119

Administering Electric Shocks 120

When Authority Figures Cost Us Our Jobs 125

Travis Kalanick and the Perils of Obedience 129

The Elixir of Power 134

Between Steven Spielberg and God 136

The Story of Duke Tran 138

A Cautionary Tale from the Philippines 140

Get Savvy Now: Don't Bow to Unjust Authority 143

Chapter 6 We Blindly Trust Artificial Intelligence 145

The Future is Here 145

Social Credit Systems - Proxies for Trust? 146

Vehicles That Think for Themselves 150

The System Fired Me 154

Not So Fast, Mr. Modi 155

When Machines Become More Than Human 157

Is Blockchain the Future of Trust? 162

The Next Frontier 165

Get Savvy Now: Be Judicious in Trusting AI 166

Conclusion 167

Acknowledgements 171

Resources 173

Endnotes 179

Glossary of Terms Used 193

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