Say Hello to the Bad Guys: How Professional Wrestling's New World Order Changed America
From ESPN reporter Marc Raimondi comes a compelling, gripping narrative history of professional wrestling's legendary faction, The NWO (New World Order), from their inception in 1996 to their influence on American pop culture today.

In 1996, professional wrestling was one of the most watched sports on cable television, with more than 5 million people tuning in every week. And in the late 1990s, pro-wrestling was the hottest thing in American pop culture, with companies making millions in action figures, video games, and simple black t-shirts emblazoned with three little letters: NWO.

The NWO, or New World Order, became a business like no other, and was responsible for the explosive ratings and rabid fanbase. It started with an ingenious storyline starring Scott Hall, Kevin Nash, and the titular Hollywood Hogan-Hulk Hogan gone bad. Together, they formed a new era of characters to root for: The Bad Guys.

Never before had audiences cheered for the villains, rooting for them over the heroes. The NWO broke down wrestling's fourth wall in a clever new way, blurring the lines between fiction and reality. And suddenly, watching professional wrestling not only became socially acceptable, but a necessity if you wanted to stay up to date with pop culture. Their impact was infectious and long-lasting. It was entertainment that shaped a generation.

Written by Marc Raimondi, a current ESPN reporter with nearly twenty years of experience in journalism, this narrative history explores professional wrestling's most popular faction and how their existence influenced American culture like never before.
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Say Hello to the Bad Guys: How Professional Wrestling's New World Order Changed America
From ESPN reporter Marc Raimondi comes a compelling, gripping narrative history of professional wrestling's legendary faction, The NWO (New World Order), from their inception in 1996 to their influence on American pop culture today.

In 1996, professional wrestling was one of the most watched sports on cable television, with more than 5 million people tuning in every week. And in the late 1990s, pro-wrestling was the hottest thing in American pop culture, with companies making millions in action figures, video games, and simple black t-shirts emblazoned with three little letters: NWO.

The NWO, or New World Order, became a business like no other, and was responsible for the explosive ratings and rabid fanbase. It started with an ingenious storyline starring Scott Hall, Kevin Nash, and the titular Hollywood Hogan-Hulk Hogan gone bad. Together, they formed a new era of characters to root for: The Bad Guys.

Never before had audiences cheered for the villains, rooting for them over the heroes. The NWO broke down wrestling's fourth wall in a clever new way, blurring the lines between fiction and reality. And suddenly, watching professional wrestling not only became socially acceptable, but a necessity if you wanted to stay up to date with pop culture. Their impact was infectious and long-lasting. It was entertainment that shaped a generation.

Written by Marc Raimondi, a current ESPN reporter with nearly twenty years of experience in journalism, this narrative history explores professional wrestling's most popular faction and how their existence influenced American culture like never before.
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Say Hello to the Bad Guys: How Professional Wrestling's New World Order Changed America

Say Hello to the Bad Guys: How Professional Wrestling's New World Order Changed America

by Marc Raimondi

Narrated by Marc Raimondi

Unabridged — 7 hours, 58 minutes

Say Hello to the Bad Guys: How Professional Wrestling's New World Order Changed America

Say Hello to the Bad Guys: How Professional Wrestling's New World Order Changed America

by Marc Raimondi

Narrated by Marc Raimondi

Unabridged — 7 hours, 58 minutes

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Overview

From ESPN reporter Marc Raimondi comes a compelling, gripping narrative history of professional wrestling's legendary faction, The NWO (New World Order), from their inception in 1996 to their influence on American pop culture today.

In 1996, professional wrestling was one of the most watched sports on cable television, with more than 5 million people tuning in every week. And in the late 1990s, pro-wrestling was the hottest thing in American pop culture, with companies making millions in action figures, video games, and simple black t-shirts emblazoned with three little letters: NWO.

The NWO, or New World Order, became a business like no other, and was responsible for the explosive ratings and rabid fanbase. It started with an ingenious storyline starring Scott Hall, Kevin Nash, and the titular Hollywood Hogan-Hulk Hogan gone bad. Together, they formed a new era of characters to root for: The Bad Guys.

Never before had audiences cheered for the villains, rooting for them over the heroes. The NWO broke down wrestling's fourth wall in a clever new way, blurring the lines between fiction and reality. And suddenly, watching professional wrestling not only became socially acceptable, but a necessity if you wanted to stay up to date with pop culture. Their impact was infectious and long-lasting. It was entertainment that shaped a generation.

Written by Marc Raimondi, a current ESPN reporter with nearly twenty years of experience in journalism, this narrative history explores professional wrestling's most popular faction and how their existence influenced American culture like never before.

Editorial Reviews

Kirkus Reviews

2025-05-15
Fake fights, real cultural impact.

Pro wrestling is “a simulated sport”—and an art form with an influence on matters of global consequence, Raimondi writes. The ESPN reporter focuses on the 1990s rivalry between the industry-leading World Wrestling Federation (now World Wrestling Entertainment) and World Championship Wrestling, a regional outfit seeking more fans. His key figure is Hulk Hogan, a beloved former WWF champion who joined WCW in 1994 and later staged a “heel turn,” portraying a villain in the New World Order, a group of wrestlers purportedly at war with WCW corporate brass. As orchestrated by WCW executive Eric Bischoff, the NWO expanded pro wrestling’s canvas, staging parking lot brawls and road-rage incidents meant to “manipulate people into thinking certain things they are seeing are indeed real, even if wrestling itself is not.” NWO wrestlers staged scripted attacks on Bischoff and “babyfaces”—the industry term for fan favorites—and spray-painted the group’s initials on vanquished foes. WCW’s TV ratings, ticket sales, and pay-per-view buys hit new highs before the storyline foundered and WWF bought WCW in 2001. To Raimondi, the WCW broke new ground, demonstrating how to “manipulate the masses” by playing with the boundary between fiction and truth. More broadly, pro wrestling helped clear a path for Donald Trump, who appeared in wrestling performances, has threatened political adversaries, and appointed a wrestling promoter to his cabinet. Raimondi’s thesis makes sense in a limited way, though blending fact and fiction is as old as storytelling itself. His overarching idea is that wrestling’s fakeness shouldn’t prevent it from being taken seriously. Like any “art,” he contends, its top practitioners’ work make a lasting impact. Readers who agree will enjoy his many blow-by-blow accounts of in-the-ring matches and backstage scuffles.

Gamely grappling with a pseudo-sport’s social and political reverberations.

Product Details

BN ID: 2940194076734
Publisher: Simon & Schuster
Publication date: 06/24/2025
Edition description: Unabridged
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