Scaling Up (Revised 2022): How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

by Verne Harnish

Overview

Winner of the International Book Awards for General Business
Winner of the Readers' Favorite International Book Award for Non-Fiction Business

The companion book to Start to Scale (the best book to start with), Scaling Up (Rockefeller Habits 2.0) is the first major revision (2024) of this business classic which details practical tools and techniques for building an industry-dominating business.

Scaling Up focuses on the four major decision areas every company must get right:

• People: Attract and retain A-players organized in a team of teams structure
• Strategy: Create a customer-focused plan that crushes the competition
• Execution: Master what it takes to get relentless repeatability, key to brand
• Cash: supercharge your cash flow to fuel long-term growth

The book includes a series of new one-page tools including the updated One-Page Strategic Plan (OPSP) and the Rockefeller Habits Checklist™️, which more than 102,000 firms around the globe have used to scale their companies successfully―many to $10 million, $100 million, and $1 billion and beyond–while enjoying the journey.

Product Details

ISBN-13:	9780986019593
Publisher:	Advantage Media Group, Inc.
Publication date:	10/18/2022
Edition description:	Revised edition
Pages:	256
Product dimensions:	7.10(w) x 9.10(h) x 0.70(d)

About the Author

VERNE HARNISH is founder of the world-renowned Entrepreneurs’ Organization (EO), with over 18,000 members world-wide, and founded and chaired for fi fteen years EO’s premiere CEO program held at MIT, a program in which he still teaches today.

Founder and CEO of Scaling Up, a global executive education and coaching company with over 290 partners on six continents, Verne has spent the past four decades helping companies scaleup.

The Global Scaleup Fellow at The Entrepreneurship Center at Harvard, he’s the author of Mastering the Rockefeller Habits; authored The Greatest Business Decisions of All Times, for which Jim Collins wrote the foreword; wrote Scaling Up (Rockefeller Habits 2.0), which has been translated into 26 languages and has won eight major international book awards including the International Book Award for Best General Business book; and is the co-author of Scaling Up Compensation. His latest book is Start to Scale.

Verne serves on several boards including vice chair of The Riordan Clinic; co-founder and chair of Geoversity; and board member of the social venture Million Dollar Women. A private investor in many scaleups, Verne enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.

Table of Contents

THE INTRODUCTION Tools for Scaling Up
THE OVERVIEW People, Strategy, Execution, Cash
THE BARRIERS Leadership, Infrastructure, and Marketing

SCALING UP PEOPLE
Introduction
THE LEADERS The FACe and PACe of the Company
THE TEAM Attracting, Hiring and Coaching
THE CORE Values, Purpose, and Competencies

SCALING UP STRATEGY
Introduction
THE 7 STRATA OF STRATEGY The Framework for Dominating Your Industry
THE ONE-PAGE STRATEGIC PLAN The Tool for Strategic Planning
THE PLANNING PROCESS Preparing and Leading

SCALING UP EXECUTION
Introduction
THE PRIORITY Focus, Finish Lines, and Fun
THE DATA Powering Prediction
THE MEETING RHYTHM The Heartbeat of the Organization

SCALING UP CASH
Introduction
THE CASH Accelerating Cash Flow
THE POWER OF ONE 7 Key Financial Levers
THE EXIT 4 Keys to Maximizing Valuation

NEXT STEPS 5 Things to Do Now
APPENDIX Top 12 Business Books

What People are Saying About This

From the Publisher

“The idea of guiding a company from the small tide pools to the big seas of business can be exhilarating, but also daunting without a detailed set of directions. Scaling Up provides those directions, along with a remarkably detailed map for how to get there safe and happy.”
— Robert B. Cialdini
best-selling author of Influence

“Verne Harnish’s Scaling Up is one of the finest business books you'll ever read. We are all searching for new ways to build more effective teams, startups, and organizations that will stand the test of time. Through compelling research, business parables, vivid examples, deep research, Verne shares practical advice on the toughest challenge organizations confront: how to spread success from a few small pockets of an organization to its entire fabric. Whether you're an entrepreneur who wants to scale up, a CEO who wants to take his business to the next level, or a non-profit executive who wants to leave a legacy, this book will be life-changing.”
— Tan Yinglan
Author of Way of the VC – Top Venture Capitalists on Your Board,
Chinnovation – How Chinese Innovators are Changing the World and
New Venture Creation - Entrepreneurship For The 21st Century - An Asian Perspective

Editorial Reviews

"Scaling Up addresses the second half of the venture ball game, something often lost in all the hoopla about incubating disruptive innovation during the first half. Half-time scores don't matter - it's all about how you finish the game. So get yourself into Verne's locker room for a great half-time pep talk, and then get yourself out on the field to play a great second half."
— Geoffrey Moore
Author of Crossing the Chasm

“Verne delivers more value per page than anyone else in the business!”
— Henry McGovern
Co-founder and Chairman of AmRest (WSE: EAT)

"Scaling Up not only opened my eyes and helped direct my focus as the new leader of this non-profit organization, but the concept itself literally became our new holistic initiative. With these new skills, we were able grow our organization exponentially and reach out to new funders."
— Joshua Troderman
CEO, Shalom Learning

“Verne Harnish is more committed to helping companies grow than any other person on the planet. Really. He’s also radically practical in his approach and that is reflected throughout this terrific book.”
— Patrick Lencioni
President, The Table Group; best-selling author of The Five Dysfunctions of a Team and The Advantage

“Fast-growing companies—not small ones or big ones—create almost all the jobs and innovation in our economy, and Verne has been an invaluable guide to leaders of such companies, like me. Scaling Up helps us put in place the disciplines critical to building a significant business.”
— Graham Weston
Chairman and CEO, Rackspace (NYSE: RAX)

“Verne’s tools and techniques have been key to scaling up Benetton to become the #1 international fashion brand in India. They work!”
— Sanjeev Mohanty
CEO, Benetton India

“Imagine walking into a library and finding one book that captures the ideas of all the books in the library. Scaling Up is that business book. You will not have to go any farther.”
— Jack Stack
Founder and CEO of SRC Holdings; best-selling author of The Great Game of Business and A Stake in the Outcome

“We’ve scaled up our company from a single office near Calgary to 2,000 employees in 165 locations across Western Canada. Verne’s tools and techniques have been critical to helping us drive and manage this growth during my 20 years as CEO—and ultimately to freeing me up as the founder to pursue other interests.”
— Scott Tannas
Founder and Vice Chairman, Western Financial Group; senator, Canadian Parliament

“Verne Harnish has once again proven he’s the Growth Guy. Scaling Up is packed with the tools to help you bust through the barriers to growth and climb learning curves faster. But don’t let your leadership team carry the load alone—multiply your impact by sharing the book with every employee on your team.”
— Liz Wiseman
Best-selling author of Multipliers and Rookie Smarts

“Scaling up a significant business requires precisely the kind of discipline and focus detailed in Verne’s practical and ‘how-to’ driven book.”
— Scott Farquhar
Co-founder and CEO, Atlassian

“Verne Harnish’s Scaling Up is one of the finest business books you'll ever read. We are all searching for new ways to build more effective teams, startups, and organizations that will stand the test of time. Through compelling research, business parables, vivid examples, deep research, Verne shares practical advice on the toughest challenge organizations confront: how to spread success from a few small pockets of an organization to its entire fabric. Whether you're an entrepreneur who wants to scale up, a CEO who wants to take his business to the next level, or a non-profit executive who wants to leave a legacy, this book will be life-changing.”
— Tan Yinglan
Author of Way of the VC: Top Venture Capitalists on Your Board, Chinnovation: How Chinese Innovators are Changing the World, and New Venture Creation: Entrepreneurship For The 21st Century - An Asian Perspective

“The idea of guiding a company from the small tide pools to the big seas of business can be exhilarating, but also daunting without a detailed set of directions. Scaling Up provides those directions, along with a remarkably detailed map for how to get there safe and happy.”
— Robert B. Cialdini
Best-selling author of Influence

From the Publisher