Search Analytics for Your Site: Conversations with Your Customers

by Louis Rosenfeld

Overview

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

Product Details

ISBN-13:	9781933820200
Publisher:	Rosenfeld Media
Publication date:	07/06/2011
Pages:	224
Product dimensions:	6.00(w) x 9.00(h) x 0.48(d)