Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

by Clayton M. Christensen, Scott D. Anthony, Erik A. Roth

Overview

Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.

Product Details

ISBN-13:	9781591391852
Publisher:	Harvard Business Review Press
Publication date:	09/21/2004
Pages:	352
Sales rank:	910,572
Product dimensions:	6.50(w) x 9.50(h) x (d)

Table of Contents

Section I: How to Use Theory to Analyze

1) Signals of Change; Where are the Opportunities?

2) Competitive Battles: How to Size Up Competitors

3) Firm Choices: Identifying What Choices Matter

4) Non-Market Factors Influence Innovation

Section II: Theory-Based Analysis

5) Disruptive Diplomas - The Future of Education

6) Disruption Spreads Its Wings - The Future of Aviation

7) Whither Moore's Law? - The Future of Semiconductors

8) Healing the 800-Pound Gorilla - The Future of Health Care

9) Innovation Overseas - Using Theory to Assess Corporate and Country Strategies

10) Breaking the Wire - The Future of Telecommunications

Conclusion: What's Next

Appendix

Glossary

Index

About the Authors

Editorial Reviews

"Just as kids await the latest Harry Potter installment, so do business leaders look for Clayton M. Christensen's next offering."
—September 2004

Inc. Magazine

The author of THE INNOVATOR'S DILEMMA, Christiansen, has two writing partners helping him with his latest attempt to analyze how companies create growth through various kinds of innovations. The discussion is fascinating, even if you're not CEO of a large company, in part because it references enough familiar corporations and products to be entertaining, despite some highly technical material. Though there is a decided focus on telecommunications and other technical industries, the writing is accessible. The commanding narration by Joel Leffert is enjoyable, considering the dry nature of the material. T.W. © AudioFile 2005, Portland, Maine

OCT/NOV 05 - AudioFile