To put it simply: Key knows how to use intellectual property to profit.
This book will teach you how to:
• Get a licensing contract with or without intellectual property
• Write a provisional patent application that stops others from stealing your idea
• Find and hire a killer patent attorney (they are not all created equal!)
• Save thousands of dollars on legal expenses
• File patents that have true value
• Negotiate a win-win agreement
It also details Stephen's experience defending his patents in Federal Court-a David versus Goliath saga he has never before written about at length-as well as provides tips about how to avoid a licensing contract from going bad.
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About the Author
Along with business partner Andrew Krauss, Stephen co-founded inventRight, a company dedicated to teaching inventors, entrepreneurs, and anyone with an idea how to build wealth through licensing. Tim Ferriss, best-selling author of The 4-Hour Workweek, was an early student of his. He is also the Chief Technical Officer of SpinLabel Technologies.
Key's first book, One Simple Idea: How to Turn Your Dreams Into a Licensing Goldmine While Letting Others Do The Work, was published by McGraw-Hill in March 2011. It has since been translated into five other languages as well as consistently ranks first in books about small business marketing. His highly anticipated second book, One Simple Idea for Startups and Entrepreneurs, is a must-read for aspiring do-it-yourself businessmen.
He is also the author of The Licensing Lifestyle, a weekly column for Inc.com, as well as a long-standing contributor to Entrepreneur.com.