Service Innovation in Agricultural Business: Exploring the Influence of Digital Information Technologies

by Sebastian Gack

Overview

This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is illustrated stepwise. Models of the present and the future value network are drawn, which show the expanding need of information exchange between the value network and the supply chain. Additionally, the author identifies the interplay of interconnectivity and the demand for transparency as the driver for new service innovations. To ensure the information exchange, the need of a non-proprietary data exchange platform in the agricultural sector is being suggested.

Product Details

ISBN-13:	9783658235703
Publisher:	Springer Fachmedien Wiesbaden
Publication date:	09/06/2018
Series:	BestMasters
Edition description:	1st ed. 2018
Pages:	100
Product dimensions:	5.83(w) x 8.27(h) x (d)

About the Author

Sebastian Gack obtained a Master of Science (M.Sc.) in industrial engineering & management and a Master of Science (M.Sc.) in mechanical engineering at Friedrich-Alexander-University in Erlangen-Nuremberg. During his years abroad at the University Polytechnique Montreal and Rennes 1 he increased his experience in service and product development.

Table of Contents

Service Innovation.- Impact of digitalization and interconnectivity on service innovation.- Product-service-systems and value networks.- Service-dominant-logic.- Data collection and analysis.- Managerial implications for theory and management.