Sketching, Product Design Presentation

by Koos Eissen, Roselien Steur

Overview

After the worldwide success of their books Sketching: The Basics and Sketching: Drawing Techniques for Product Designers , the authors now shift their focus from "how to sketch" to "why you sketch."

Design sketching serves many different goals. You can sketch to brainstorm, find or articulate ideas, or to present a project to team members, technical producers, and, of course, to clients. All these goals require different sketching techniques and presentations. This book teaches you how you can communicate through your sketches. Includes portfolios from leading international design studios.

Product Details

ISBN-13:	9789063693299
Publisher:	Laurence King Publishing
Publication date:	12/16/2014
Pages:	192
Product dimensions:	8.60(w) x 10.80(h) x 0.80(d)

About the Author

Koos Eissen (Med) and Roselien Steur (MSc BA) are experienced lecturers at both University and Art Academy level. Koos Eissen is an associate professor at Delft University of Technology in the Netherlands, where he is responsible for the freehand and digital drawing classes at the Faculty of Industrial Design Engineering. Roselien Steur lectures at the Royal Academy of Arts in The Hague and specialises in design sketching workshops for professionals.

www.sketching.nl

Table of Contents

OUTLINE ONLY!!

Preface
Introduction

Chapter 1 - The brain
Our perception mainly takes place in our brain. This is used as a
framework/starting point from which to discuss various theories about perception
and displaying information. It puts the following chapters in perspective.
Our Reptilian brain
Wayne Dyer –“ if you change the way you look at things, the things you look at
change”

Chapter 2 – Design communication and Gestalt principles
The theory of Gestalt is defined in Principles derived from experiments on how
people perceive certain visual information. A brief overview of influential gestalt principles is explained (discussed) within the context of product design. (or: using design sketches and presentations)
In short
Principles of Gestalt: -praegnanz, figure/ground, proximity, similarity, closure, experience, symmetry
Using the Principles of Gestalt;
• -unity versus variety (our example: using an underlay)
• -creating a focal point
• -creating visual balance
• -the influence of color
Showcase – Brainstorm and Gestalt principles
Showcase – Using Gestalt in Concept presentation – moment of choice
Showcase - Pre-engineering communication clarified by Gestalt

Chapter 3 – Visual Rhetoric in Design
A designer communicates a variety of content. In some cases his presentation is
informative, communication shape, progress or technical assembly information for
example, and in other situations a more convincing or persuasive character of the presentation is needed. This is where Visual Rhetoric plays an important role.
Context
Framing
The rhetor and the audience