Small Business Clustering Technologies: Applications in Marketing, Management, IT and Economics

by Robert C. MacGregor (Editor), Ann T. Hodgkinson (Editor)

Overview

Small Business Clustering Technology: Applications in Marketing, Management, Finance and IT examines the development and role of small business clusters from a variety of disciplines - economics, marketing, management, and information systems. Unlike many issues that are hampered by ideological problems between disciplines, this book proves that there is an approach suggesting that cluster analysis is truly interdisciplinary. Small Business Clustering Technology: Applications in Marketing, Management, Finance and IT brings together perspectives on small business clusters from a range of disciplines and countries, highlights the commonalities in the literature, and gives a range of case studies illustrating the variety of clusters throughout the world.

Product Details

ISBN-13:	9781599041261
Publisher:	IGI Global
Publication date:	07/06/2011
Pages:	356
Product dimensions:	7.00(w) x 10.00(h) x 0.81(d)