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Social Media Marketing For Dummies

Social Media Marketing For Dummies

Paperback(4th ed.)

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Make friends and sell things to people through social media

Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns—and then iterate and optimize for increased success.

Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.

  • Choose the best SMM combination for you
  • Avoid common mistakes and pitfalls
  • Track your customers from awareness to retention
  • Try out the latest stuff that really works

Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!

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Product Details

ISBN-13: 9781119617006
Publisher: Wiley
Publication date: 02/19/2020
Series: For Dummies Books
Edition description: 4th ed.
Pages: 448
Sales rank: 1,110,634
Product dimensions: 7.40(w) x 9.10(h) x 1.00(d)

About the Author

Shiv Singh is the Chief Marketing Officer at Eargo Inc. He was formerly an SVP of Marketing at Visa Inc. and prior to that was the Global Head of Digital for PepsiCo Beverages. He is a leading voice in social media marketing. Stephanie Diamond is president of Digital Media Works, a firm offering e-commerce and branding assistance to businesses. She is also the author of Content Marketing Strategies For Dummies.

Table of Contents

Introduction 1

Part I: Getting Started with Social Media Marketing 5

Chapter 1: Understanding Social Media Marketing 7

Chapter 2: Discovering Your SMM Competitors 29

Chapter 3: Getting in the Social Media Marketing Frame of Mind 51

Part II: Practicing SMM on the Social Web 71

Chapter 4: Launching SMM Campaigns 73

Chapter 5: Developing Your SMM Voice 93

Part III: Reaching Your Audience via Mainstream Social Platforms 109

Chapter 6: Finding the Right Platforms 111

Chapter 7: Exploring SMM Strategies for Facebook 125

Chapter 8: Marketing on Twitter 137

Chapter 9: Creating a YouTube Strategy 151

Chapter 10: Considering LinkedIn 163

Chapter 11: Viewing Google through a Different Lens 179

Chapter 12: Marketing with Pinterest 189

Chapter 13: Interacting with Tumblr 207

Chapter 14: Delving into Instagram 223

Part IV: Getting Your Message to Connectors 233

Chapter 15: Marketing via Niche Networks and Online Communities 235

Chapter 16: Accounting for the Influencers 249

Part V: Old Marketing Is New Again with SMM 265

Chapter 17: Practicing SMM on Your Website 267

Chapter 18: Becoming an Authentic and Engaged Advertiser 287

Chapter 19: Building an SMM Mobile Campaign 303

Chapter 20: Energizing Your Employees for Social Media Marketing 325

Chapter 21: Applying Metrics to the SMM Realm 341

Chapter 22: Understanding Social Media Governance and Tools 363

Chapter 23: Moving Toward Real-Time Marketing 373

Part VI: The Part of Tens 385

Chapter 24: Ten SMM-Related Must-Read Blogs 387

Chapter 25: Ten Top SMM Tools 391

Index 395

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