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The fast and easy way to get the most of out social mediamarketing
Sharing the wisdom of social media voices Shiv Singh andStephanie Diamond on the latest approaches to social mediamarketing, Social Media Marketing For Dummies presents theessence of planning, launching, managing, and assessing a socialmedia marketing campaign. In an easy-to-read style that is perfectfor time-pressed marketers, this essential guide covers all thenewest and time-tested trends in social media, including reachingyour audience via mainstream platforms; getting social withexisting web properties like a company site, blog, mobile tools,and advertising; making the most of Facebook, Twitter, Google+,LinkedIn, and others; launching a campaign and developing a voice;reaching your audience on key and niche platforms, and embracinginfluencers; and much more.
Social media marketing is a highly-effective way to make a bigbang without spending big bucks—and it's an easy, way toenlarge your audience, reach your customers, and build yourbusiness. With the indispensable tools in this new edition ofSocial Media Marketing For Dummies, you'll find everythingyou need to make the most of low-cost, timely online marketingstrategies that resonate with consumers and make your brand andbusiness viable in a saturated market.
- Gives you an overview of your social media marketingchoices
- Covers giving social license to employees and metrics
- Provides the latest trends in social media marketing
- Includes tips on creating a social media marketing campaign,avoiding common mistakes, and key resources
If you're a busy marketer, small business owner, or entrepreneurlooking to reach new markets with social media marketinginitiatives, this hands-on, friendly guide has you covered.
About the Author
Shiv Singh is one of the leading voices in social mediamarketing. He’s currently SVP Global Brand and MarketingTransformation at Visa, Inc.Stephanie Diamond is a former marketing director at AOL andpresident of Digital Media Works, a firm that offers contentmarketing services to businesses.
Table of Contents
Part I: Getting Started with Social Media Marketing 5
Chapter 1: Understanding Social Media Marketing 7
Chapter 2: Discovering Your SMM Competitors 29
Chapter 3: Getting in the Social Media Marketing Frame of Mind 51
Part II: Practicing SMM on the Social Web 71
Chapter 4: Launching SMM Campaigns 73
Chapter 5: Developing Your SMM Voice 93
Part III: Reaching Your Audience via Mainstream Social Platforms 109
Chapter 6: Finding the Right Platforms 111
Chapter 7: Exploring SMM Strategies for Facebook 125
Chapter 8: Marketing on Twitter 137
Chapter 9: Creating a YouTube Strategy 151
Chapter 10: Considering LinkedIn 163
Chapter 11: Viewing Google through a Different Lens 179
Chapter 12: Marketing with Pinterest 189
Chapter 13: Interacting with Tumblr 207
Chapter 14: Delving into Instagram 223
Part IV: Getting Your Message to Connectors 233
Chapter 15: Marketing via Niche Networks and Online Communities 235
Chapter 16: Accounting for the Influencers 249
Part V: Old Marketing Is New Again with SMM 265
Chapter 17: Practicing SMM on Your Website 267
Chapter 18: Becoming an Authentic and Engaged Advertiser 287
Chapter 19: Building an SMM Mobile Campaign 303
Chapter 20: Energizing Your Employees for Social Media Marketing 325
Chapter 21: Applying Metrics to the SMM Realm 341
Chapter 22: Understanding Social Media Governance and Tools 363
Chapter 23: Moving Toward Real-Time Marketing 373
Part VI: The Part of Tens 385
Chapter 24: Ten SMM-Related Must-Read Blogs 387
Chapter 25: Ten Top SMM Tools 391