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Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science

By Adam W. Morgan
Paperback
$17.95
By Adam W. Morgan
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Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.

Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than e...

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