Spark & Hustle: Launch and Grow Your Small Business Now

Spark & Hustle: Launch and Grow Your Small Business Now

by Tory Johnson


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Spark & Hustle: Launch and Grow Your Small Business Now by Tory Johnson




Some people are willing to spend their lives working for someone else. Not you. You’re ready to start your own business—or grow your existing business into something bigger. You’re ready to take control of your life, your finances, your future. 

Tory Johnson helps you make it happen. Based on her phenomenally successful “Spark & Hustle” workshops, Tory breaks down the basics, and helps you create a plan for success, including

  • Exploring your motivations to profit from your passion
  • How to nail a one-page business plan to launch your idea with clarity and confidence
  • Finding the money to get going, perfecting your revenue and pricing
  • Making social media (and other free tools) profitable for you
  • Mastering sales without cringing at the thought of asking for money
  • Detailed strategies for every aspect of your start-up and tactics to hustle for ongoing small business success

Product Details

ISBN-13: 9780425247464
Publisher: Penguin Publishing Group
Publication date: 06/05/2012
Pages: 304
Sales rank: 636,349
Product dimensions: 5.40(w) x 8.10(h) x 0.90(d)
Age Range: 18 Years

About the Author

Tory Johnson is the founder and CEO of Women For Hire, which produces recruiting events across the country; a contributor for Good Morning America; and a contributing editor at Success Magazine. She is the New York Times bestselling author of Fired to Hired and Will Work from Home.

Table of Contents

Introduction 1

1 Spark & Hustle 5

My "Why"

From "Why" to "When"

Reality Check

Pluck vs. Luck

Mistakes Happen

"Fear Sucks!"

2 Discovering Your Spark 25

Retrain Your Brain and Capture Your Calling

Pursuit of Preferences

Perceived Obstacles

Step Outside the Box

Consider the Big Picture

Fanning the Flames

Do, Make, Share

Service Business

Product Business

Information Business

Bare-Bones Business Checklist

Know Your Competitor

Watch Your Back

3 Ask the Right Questions 55

What Exactly Do You Do?

How Will It Be Delivered?

What Is Your Brand?

Who Will Buy from You?

Where Will They Buy It?

Don't Exclude Options for Expansion

4 Master the Money Matters 73

Your Magic Number

Getting Down to Business

The Hard Numbers

Pricing for Profit

Sticky Pricing Questions

Keeping yourself On Track

Money Always Leaves a Trail

Start-up Funding

Finding the Money You Need

5 Embrace the Power of One 113

Your Simple Sentence

Fill in the Blanks

6 Go from Product to Profit 123

Bring Others into the Process

Creating a Prototype

Take It for a Test Drive

Another Product Route

Lawyer Up!

Packing Your Product

Manufacture Your Product

Direct to Consumer

Breaking Through the Clutter

Give Them a Sneak Peek

A Picture's Worth

It's Go Time

7 Market with Muscle 145

Your Attention, Please

Oh No, You Didn't!

Cause Marketing

Website Wonders

Let's Keep in Touch

You've Got Mail

Teleclasses Serve and Sell

Write the Book (Literally)

Oprah Moved On-And So Should You

Raving Fans


Mastering the Media

Networking Without Washing Time

Don't Do It Alone

8 Go Social 195

Make It Work

Sign Up, Sign In



Go Online to Get Them Offline

Blogging for Business

Video Marketing

9 Sold Is the Best Four-Letter Word 219

Focus on Your Customer

Your Top 50 List

Perfecting Your Pitch

Overcoming Objections

Selling Not Pushing

Your Story Is Your Best Asset

Using Testimonials

Selling in Prime Time

10 Set Up Shop 243

Sole Proprietorship

Legal Partnership


Keeping It Legal

Your Business Checking Account

Legally Hiring Free Help

Common Legal Pitfalls for Small Business Owners

11 Hustle Every Day 253

Beware of Information Overload

Plan Your Brainstorms

Beat Procrastination

Commit to a Schedule

Micromanage Your Time

Daily 5 × 5 Plan

Email or Not?

What Will You Do Today?

Dealing with Distractions When Working from Home

The Week Ahead

Hold Your Time Accountable for Producing Results

No Excuses, Just Results

Opportunity Overload

Done Is Good Enough

Pounce, Pause or Pass?

Change As Needed

Game On

A Few Final Thoughts 279

Acknowledgments 281

Resources 283

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Spark & Hustle: Launch and Grow Your Small Business Now 4.3 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
I wanted to love this book. But I read every word, and the valuable parts could have been condensed down into a few pages. The first problem with the book is that it suffers from the same syndrome as most self-help books, in that it uses the first third of the book to convince us why we need the book. Much of the rest of the book seems almost an advertisement for the author's other ventures. She states many times over what her "Spark and Hustle" seminars are all about and that so many successful women have thanked her over and over for their content--without sharing much of that content here in the book, it seems. Sometimes, in highlighted boxes, she mentions other people's businesses. We're told that So-and-so does such-and-such in this-or-that city--but not why they're getting a shout out. The author doesn't connect that person to what she's just said. The reader thinks at first that the highlighted box will contain a relevant example illustrating a concept the author has just introduced, but no, it's just an advert, really, because it's just a friend of hers or someone who does her taxes or website, etc. Now, the author does give some good advice, but much of that is unsupported by anything other than her own experiences, very little of which is relevant to people trying to start other any other types of businesses. The author has access to many entrepreneurs, and it would have been so much better if she'd included examples of how those women (and men) had done X thing, of how they had applied what she'd taught them and how it had helped them. Instead, she tells us that she did X thing--and then she doesn't tell us how it helped her--apart from a few specific instances, and that's where I come to another unpleasant aspect of this book, the author's use of name dropping. It's not enough for her to say she worked for network news anchors. No, she's got to mention those anchors. Multiple times. And once, when the author does illustrate a concept appropriately with a relevant anecdote from her own experience--that idea that one must find courage and speak up to ask favors--she dwells on it because it involves a particular famous person, going into excruciating detail: where they were when she asked, how she knew the person, her feelings before asking the person for a favor, even how much her son likes the other person's son and how ~they~ met. It felt like she was bragging that she knew the lady. Not because those details weren't interesting, but because they didn't match the rest of the book, and they didn't do anything to support the title. So, okay, I've sort of ranted here. And I'm terribly sorry I can't be a little more positive. All in all, I'm glad I read the book, but I probably should have been a little more choosy. There are a lot of books out there for beginning entrepreneurs, and while this one was an okay read, and I feel I got something out of it, I ~am~ launching a business, and I probably could have spent the same amount of time reading something else (I read this one while on the treadmill at the gym) to greater benefit. Ultimately, this book does not live up to its subtitle; it will not tell you how to "launch and grow your small business now." This book does give some good advice, but you must wade through many pages of superfluous material to get to the good stuff. There are better books out there. I hope this one gets a reboot. It could be really great.
Anonymous More than 1 year ago
Anonymous More than 1 year ago