Start and Run a Greeting Cards Business, 2nd Edition

by Elizabeth White

Overview

Presenting practical, insider advice on how to get into the greeting cards sector, this title deals with all the nuts and bolts of starting and running a business, the specifics of this industry and how to develop your own creative profile.

Product Details

ISBN-13:	9781845284152
Publisher:	Robinson Non-Fiction
Publication date:	04/15/2011
Series:	Small Business Start-Ups
Edition description:	2nd Revised ed.
Pages:	223
Sales rank:	525,154
Product dimensions:	6.70(w) x 9.90(h) x 0.60(d)

About the Author

Author Elizabeth White is an artist and owns Littleborough Gallery where she sells her own range of cards and paintings. She is an experienced business advisor who has worked with over 30 greeting card companies in the last 10 years. Some of these have gone on to become household names. As a writer and presenter of workshops for the creative sector she is well known for her knowledge of the market and her method of communicating business skills to creative people.

Table of Contents

1. What type of card business?
2. Handmade cards
3. Printed cards
4. Designing cards
5. Art & photographic cards
6. Starting a business
7. Writing a business plan
8. Money matters
9. Pricing and paperwork
10. Marketing
11. Presentation, packaging and display
12. Getting publicity
13. Selling to retailers
14. Craft fairs and markets
15. Selling at trade fairs
16. Alternative ways of selling
17. Selling skills
18. Networking
19. The environment
20. Copyright and licensing
Technical terms
Fact file.

Editorial Reviews

Full of practical tips and advice to help you on the way...this handy guide has the answers.

Crafts Beautiful

Tells the reader everything they need to know about building an exciting and profitable business.

Greetings Today

Years ago, when I taught seminars on the business of making and marketing greeting cards, I wish this book had existed. It is clear the author has seen all sides of the business from the inside out. I highly recommend Starting and Running a Greeting Cards Business, because I do believe if you follow the guidelines, you will see results and you will go into this business with a strong education and your eyes open.

Kate Harper Designs