Start-Ups and the Mobilization of Social Interactions
With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the ‘start-up nation’, ‘hypergrowth’, and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing. They call it “entrepreneurial activism” and its philosophy is “community first, start-up second”. Guiding entrepreneurs to reap the benefits of brand and market development, the authors present a five-step approach on how to develop a community and launch a start-up within it. This guide explores how best to define a cause and create a movement, to recruit volunteers and create opportunities within a community.
1142767179
The collaboration between the three authors creates an enticing mix of entrepreneurship and marketing perspectives that bridges the academic and professional worlds and shares a wealth of business expertise and experience from three continents.
Start-Ups and the Mobilization of Social Interactions
With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the ‘start-up nation’, ‘hypergrowth’, and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing. They call it “entrepreneurial activism” and its philosophy is “community first, start-up second”. Guiding entrepreneurs to reap the benefits of brand and market development, the authors present a five-step approach on how to develop a community and launch a start-up within it. This guide explores how best to define a cause and create a movement, to recruit volunteers and create opportunities within a community.
The collaboration between the three authors creates an enticing mix of entrepreneurship and marketing perspectives that bridges the academic and professional worlds and shares a wealth of business expertise and experience from three continents.
30.0
In Stock
5
1
Start-Ups and the Mobilization of Social Interactions
176
Start-Ups and the Mobilization of Social Interactions
176Paperback
$30.00
30.0
In Stock
Product Details
| ISBN-13: | 9781804556092 |
|---|---|
| Publisher: | Emerald Publishing Limited |
| Publication date: | 06/12/2023 |
| Pages: | 176 |
| Product dimensions: | 5.43(w) x 8.50(h) x 0.37(d) |
About the Author
From the B&N Reads Blog