Table of Contents
Introduction 1
Part I: Getting Serious about eBay 7
Chapter 1: Launching Your Business on eBay 9
Chapter 2: The Finer Points of eBay Selling 31
Chapter 3: Cool eBay Tools 57
Chapter 4: Safe Selling Equals Profitable Sales 83
Chapter 5: Expanding Sales with an eBay Store 103
Part II: Setting Up Shop 119
Chapter 6: Finding Merchandise to Up Your Profits 121
Chapter 7: Pricing Your Items to Sell 139
Chapter 8: Establishing and Marketing Your Web Site 151
Part III: Business Is Business — Time to Get Serious 167
Chapter 9: Software Built for Online Auctions 169
Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales 185
Chapter 11: Setting Up Listings That Sell 199
Chapter 12: Providing Excellent Customer Service 219
Chapter 13: Collecting Your Money 231
Chapter 14: Shipping Your Items: Sending Them Fast and Saving Money 249
Part IV: Your eBay Back Office 263
Chapter 15: Getting Legal: Understanding Taxes and Licenses 265
Chapter 16: Savvy Record Keeping — Keeping the Tax Man at Bay 277
Chapter 17: Building an eBay Back Office 293
Part V: The Part of Tens 311
Chapter 18: Ten (or So) Sellers Who’ve Made the Jump from Hobby to Profits 313
Chapter 19: Ten Other Places to Move Your Merchandise 323
Appendix A: eBay Business Glossary 333
Appendix B: The Hows and Whys of a Home Network 339
Index 345