Starting an Etsy Business For Dummies

by Kate Shoup, Kate Gatski

Overview

Build your own successful online business—the Dummies way

Etsy is the premiere online marketplace for distinctive handmade and vintage crafts and goods. Starting an Etsy Business For Dummies, Fourth Edition provides you with the information and tools you need to start selling successfully on Etsy. This comprehensive resource and guide will show you how easy it is to set up shop and start generating income. There are millions of people out there looking to purchase unique products, and more and more shoppers are opting for one-of-a-kind sources over big-box stores. There’s never been a better time to open your own Etsy shop, and there’s never been an easier way than with this book. This updated edition covers all the latest changes to the site, plus shows you how to take captivating photos and short-form videos of your products, write appealing descriptions, and set up your Etsy shop in a way that motivates buyers to click that “add to cart" button. With helpful information, tips, tools, and tricks, this book is your ultimate guide to building your own Etsy shop.

• Learn the ins and outs of running a successful Etsy shop
• Get tips and advice for marketing and pricing your products competitively
• Break through the new shop barrier and start showing up in search results
• Improve your sales on Etsy with expert info on finding your customers

This book is great for small business owners, artists, and entrepreneurs looking to build an online craft business on the Etsy platform.

Product Details

ISBN-13:	9781394168705
Publisher:	Wiley
Publication date:	05/16/2023
Edition description:	4th ed.
Pages:	368
Sales rank:	222,476
Product dimensions:	7.20(w) x 9.10(h) x 0.90(d)

About the Author

Kate Shoup has authored or co-authored over 50 books on a range of topics, from sports to technology and crafting. She has extensive experience in publishing and editing.

Kate Gatski is the owner of Gatski Metal, a company that creates handmade sculpture and furniture from reclaimed materials. She is a member of the Full Time Etsy Crafters Team and has been selling on Etsy for almost 15 years.

Table of Contents

Introduction 1

Part 1: Getting Started with Etsy 5

Chapter 1: Handmade for Each Other: Falling in Love with Etsy 7

Chapter 2: Basic Training: Etsy Account Basics 19

Chapter 3: Buy, Buy, Buy: Finding and Buying Items on Etsy 41

Chapter 4: Safety First: Maintaining Your Privacy and Safety on Etsy 65

Part 2: If You Build It, They Will Come: Setting Up Your Etsy Shop 75

Chapter 5: Sell Yes: Understanding What You Can and Can’t Sell on Etsy 77

Chapter 6: Setting Up Shop: Creating Your Etsy Storefront 85

Chapter 7: Upper Management: Using Shop Manager to Run Your Etsy Store 103

Chapter 8: Policy Academy: Setting Your Shop’s Policies 109

Chapter 9: The Price Is Right! Pricing Your Pieces 121

Part 3: Sell Coverage: Understanding the Etsy Selling Process 131

Chapter 10: Say Cheese! Capturing Product Images 133

Chapter 11: Use Your Words: Composing Engaging Titles and Descriptions 153

Chapter 12: For Your Listing Pleasure: Adding and Managing Item Listings 163

Chapter 13: Order Up! Processing and Shipping Orders 185

Part 4: All Up in Your Business: Handling Business Matters 213

Chapter 14: Super Market: Marketing Your Etsy Business 215

Chapter 15: You’ve Been Served: Providing Exceptional Customer Service 247

Chapter 16: Business as Usual: Managing Your Etsy Shop 261

Chapter 17: Growing Your Etsy Business 281

Part 5: Community Services: Exploring the Etsy Community 297

Chapter 18: Community Building: Joining the Etsy Community 299

Chapter 19: News Attitude: Keeping Up with Etsy News 311

Chapter 20: Help Me! Getting Help on Etsy 319

Part 6: The Part of Tens 329

Chapter 21: Ten Terrific Tips for Etsy Sellers 331

Chapter 22: Ten Strategies for Marketing Your Etsy Shop 335

Index 339