Starting Your Career as an Artist: A Guide to Launching a Creative Life

Starting Your Career as an Artist: A Guide to Launching a Creative Life

Starting Your Career as an Artist: A Guide to Launching a Creative Life

Starting Your Career as an Artist: A Guide to Launching a Creative Life

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In this comprehensive manual, veteran art career professionals Angie Wojak and Stacy Miller show aspiring artists how to evaluate their goals and create a plan of action to advance their professional careers, and use their talents to build productive lives in the art world. In addition, the book includes insightful interviews with professional artists and well-known players in the art scene. The second edition features a new chapter on social media and includes interviews with artists, museum professionals, and educators. All chapters cover topics essential to the emerging artist, such as:

•Using social media to advance your practice
•Health and safety for artists
•Artist’s resumes and CVs
•Finding alternative exhibition venues
•Building community through networking
•Collaborating and finding mentors
•Refining career aspirations

This invaluable resource is sure to encourage and inspire artists to create their own opportunities as they learn how the creativity that occurs inside the studio can be applied to developing a successful career in the art world.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Product Details

ISBN-13: 9781621537977
Publisher: Allworth
Publication date: 01/03/2023
Edition description: 3rd Edition
Pages: 336
Sales rank: 1,075,197
Product dimensions: 6.00(w) x 8.90(h) x 1.10(d)

About the Author

Angie Wojak is the executive director of External Relations at the School of Visual Arts in New York City. Wojak has also served as the director of career services at Columbia University’s School of the Arts and Parsons the New School for Design. She has lectured on art and design career topics at universities and conferences including Cannes Lions International, Harvard, and the Pratt Institute. She lives in New York City with her husband.

Stacy Miller has worked as the director of research and professional development at the College Art Association as well as the director of art and design education at Parsons the New School for Design. She teaches in the photography department at Parsons and is creating a web-based start-up for artists to help advocate for, design with, and discuss how their creative lives can flourish. She lives in New Rochelle, New York.

Table of Contents

Acknowledgments xiii

Part I Self-Assessment and Developing a Career Plan

Chapter 1 Myths about Artists 3

"The Guerrilla Girls' Guide to Behaving Badly" 7

Chapter 2 Assessing Your Goals as an Artist 11

Take an Honest Inventory 11

Using Your Inventory 12

Taking Time to Reflect on Life and Work 13

Interview with Peter Hristofff, visual artist and Professor of Painting and Drawing at the School of Visual Arts 14

Interview with Jerry Saltz, Senior Art Critic for New York Magazine 18

Part II Exhibition Opportunities and Community Building

Chapter 3 Galleries and Museums 25

Galleries 25

Gallery in the Spotlight: Interview with Atim Oton, Director, Calabar Gallery 28

Interview with Elizabeth Heskin, founder of Heskin Projects, former gallery owner of Heskin Contemporary, New York 29

Interview with Don Porcaro, Visual Artist and Professor Emeritus of Fine Arts at Parsons School of Design 32

Juried Shows 35

Art Fairs 35

Museums 36

Interview with Claudine K. Brown, formerly Director of Education for the Smithsonian Institution, formerly Director of the Arts and Culture Program at the Nathan Cummings Foundation 36

Interview with Rebecca Mills, New York-based artist and arts professional 39

Chapter 4 Alternative Spaces: Breaking the Rules to Break Through 41

Examples of Alternative Spaces 42

Interview with Radhika Subramaniam, Associate Professor of Visual Culture and former director and chief curator, Sheila C. Johnson Design Center at Parsons School of Design 47

Alternative Funding Models 49

Interview with Kat Grief en, former director, A.I. R. Gallery 50

Chapter 5 Creating a Strategy for Exhibiting Your Work by Rhonda Schaller, Assistant Vice President for Student Affairs at Pratt Institute 53

Embracing an Alternative Mindset 54

The Art World Is Changing 54

Working with Dealers and Curators 55

Alternative Models vs. Commercial Models 56

Alternative Venues that Use Commercial Models 57

Online Galleries, Art Registries, Art Files, Juried Shows, and Open Calls 57

Do You Want to Pursue an Alternative or Commercial Route? 59

The Power of Creating Your Own Opportunities 64

Chapter 6 Community Building and Networking for Artists 65

Building Your Community 65

Assessing Your Current Contacts 66

Networking as a Mindset and Way of Life 66

Activating Your Network: An Artist's Perspective 68

Networking Basics 69

Interview with Melissa Potter, multimedia artist and educator 72

Mentors 73

Interview with the Guerrilla Girls 74

Part III Setting Up and Maintaining a Studio Practice

Chapter 7 Setting Up a Studio 79

Creating a Studio 79

Studio Considerations 80

Interview with Thomas Wojak, master printer and exhibiting artist 81

The Studio Visit 82

Interview with Anna Ogier-Bloomer, artist, educator, and career specialist 85

Excerpt from an Interview with Sharon Louden, exhibiting artist and author 88

Pricing Your Work 88

Interview with Heather Bhandari, Educator, Independent Curator, Partner and Program Director, Art World Conference, and Coauthor of the book Art/Work 89

Open Studios 92

Interview with artist Noah Davis 93

Essay on Their Artistic Practice by Steven Baboun, multimedia artist and founder of Studio Baboun 95

Chapter 8 Sustaining Your Career in Times of Change and Challenge 99

On Mindfulness and Shifting Perspectives: Interview with Rhonda Schaller, Assistant Vice President for Student Affairs; Visiting Associate Professor; and Founder, The Meditation Incubator, Pratt Institute 99

On Wellness and How Self Care Supports Performance: Interview with Christine Gilchrist, MS, MPH, RN, NC-BC 105

The Power of Personal Retreat Days: Interview with Wende Whims, freelance location scout and production coordinator 107

Chapter 9 Health, Safety, and Emergency Relief for Artists with Monona Rossol 111

How Green Is Your Studio? 111

Historical Background on Artists' Health and Safety 112

Dangerous Materials and Equipment in the Studio 113

Photographers 115

Legal Responses to Hazardous Art Materials 116

Issues for Schools 117

Studio Safety 101 118

Interview with Craig Nutt, Director of Programs for Craft Emergency Relief Fund (CERF+) 121

Interview with Monona Rossol, founder and president of Arts, Crafts, and Theater Safety 123

Resources and Additional Information 127

Insurance Resources 128

Part IV Career Planning and Job Search

Chapter 10 Writing Résumés, CVs, and Artists' Statements 133

Résumés and CVs 133

What All Résumés and CVs Require 135

Most Common Mistakes on Résumés and CVs 138

Sample Artist's Résumé 139

Cover Letters 141

Artists' Statements 143

Chapter 11 Making Your Alma Mater Work for You 147

Using Alumni Relations 147

Career Services 149

Interview with Patricia Romeu, award-winning documentary film producer, creative consultant, higher education administrator, and director of Career Development at The School of Visual Arts (SVA), in New York City 151

Career Resources for Teachers and College Faculty 152

Chapter 12 Graduate School 155

Degree Programs 155

Teaching Options 156

Professional Goals 156

Choosing the Right Time 157

Things to Consider When Selecting an MFA Program/Graduate School 157

Alternatives to Graduate School 161

Interview with fames Ramer, Director of the MFA Photography Program at Parsons School of Design 162

Chapter 13 Gaining Experience and Earning Income 165

Internships and Artists' Assistant Positions 165

Interning in Galleries and Museums 167

Where to Find Internship Opportunities: Rod Berg, Vice President for Creative Recruiting, Janou Pakter 168

Advice on Staying Creative While You're Pivoting Careers 168

Interview with Carol Warner, exhibiting artist and studio liaison for Mayer of Munich 168

On Hitting Career Plateaus and Strengthening Skills: Angela Yeh, founder of Yeh IDeology 170

Jobs: Earning Income and Supporting Your Art 171

Interview with Dennis Kaiser, technician at the Metropolitan Museum of Art in New York 177

Interview with Misty L. Youmans, Senior Manager of Foundation and Government Giving at the San Francisco Museum of Modern Art 179

Interview with Nate Fredenburg, 3D generalist at Oculus 181

Interview Skills 182

Chapter 14 Exploring Teaching Options 187

Teaching Options 188

Finding Jobs 194

Creating a Teaching Packet for fob Applications 194

Teaching Philosophy 195

Interview with Alexi Rutsch Brock, artist, educator, and curator 196

Part V The Business of Art

Chapter 15 Your Studio Practice as a Business by Carol Overby 201

Why Wear Only One Hat? 201

Keeping Records 203

Making Ends Meet 206

Conclusion 209

Chapter 16 Getting the Word Out: Promoting Your Work 211

"Business" Cards 211

Postcards 211

Press Release 212

Inventory List 212

Tracking and Sales Sheets 212

Websites 212

Creating a Mailing List 213

Determining Who You Want to Reach 214

Portfolios and Submission Materials 215

Interview with David C. Terry, Director and Curator at c24 Gallery, former Director and Curator of Grants and Exhibitions, New York Foundation for the Arts (NYFA) 217

Chapter 17 Social Media for Artists 219

Digital Branding and Networking Strategies: Building Your Network and Promoting Your Work Online by Ashley Banks 219

Managing Your Digital Profile by Erin Berkery-Rovner 223

Writing an Effective Bio 227

Your Bio: Don't Just List the Facts; Tell Your Story Instead by Jenn Tardiff, Brand Strategist and Executive Wellness Coach 227

Interview with Faith Holland, Artist and Curator 227

Interview with Larry Ossei-Mensah, Cultural Critic, Independent Curator, and Cofounder of the MEDIUM Group 229

Emerging Media 231

Interview with Sree Sreenivasan, Marshall R. Loeb Visiting Professor of Digital Innovation and Audience Engagement at Stony Brook University, Formerly Chief Digital Officer at the Metropolitan Museum of Art 232

Instagram for Artists: Interview with Shannon Finnell, Manager of Course Planning at Parsons School of Art and Design, and Director of Arts Connective 232

Chapter 18 Legal Resources, Contracts, and Gallery Relationships 237

Artists and the Law 237

Artists' Groups 238

Lawyers for the Arts 238

The Visual Artists Information Hotline 239

Basic Contractual Terms for the Sale of Original Art 239

Taxes: Income and Expenses 241

Record Keeping 242

Schedule C-EZ 243

Forms of Doing Business 243

Moral Rights 244

The Visual Artists Rights Act 245

Copyright: Gaining and Keeping Protection 247

What Is Copyrightable? 247

Artist-Gallery Partnerships and Consignments 249

For Further Legal Information 251

Chapter 19 Fundraising for Artists by Kay Takeda 253

The Funding Ecosystem: What You Need to Know Before You Start Fundraising 253

The Landscape: Types of Funders 254

Considerations for Individual Artists 257

Applying for Funding 258

Chapter 20 Residencies: Space and Time to Think and Work 263

Benefits of Residencies 264

Studio Programs and Equipment Programs 264

How to Make the Most of Residencies 265

Resources for Seeking Residencies and Artists' Colonies 265

Interview with Erin Donnelly, Former Programs Manager at Smack Mellon 266

Interview with Angela Ringo: Artists' Residency at Skowhegan 269

Chapter 21 Artists in the Spotlight 273

Interview with Dana Terrace, Animator and creator of the Disney Channel animated series The Owl House 273

Interview with Alexis Rockman, Artist 276

Part VI Refining Your Goals: Balancing Life and Work

Chapter 22 Inspiration for Refining Your Goals 283

Interview with Tim Gunn, Host and Executive Producer of Making the Cut, Former Chief Creative Officer at Liz Claiborne Inc. and Former Host of Project Runway 284

Recommended Books 287

Additional Resources 290

Arts Organizations 293

Index 299

About the Authors 305

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