Bob Beaudine, author ofThe Power of WHO
Startup: An Insider's Guide toLaunching and Running aBusiness is for people who are excellent at somethingproduct or web development, writing code, marketing or selling anythingbut who are now toiling for others. Yet they have long had a dream: to take that special skill set and use it, on their own terms, in a startup business.
This pattern is romanticized by the media in the form of the “tech entrepreneur”the guy brainstorming with buddies in a garage who ends up selling his startup for millions. But what is the reality behind stories like that one? For that matter, what mental processes, frames of reference, hard knocks, and lessons learned make up the “back story” behind any startup success? This book not only reveals the actual experience of entrepreneurship, but it provides readers with a set of universal entrepreneurial skills and tools they can use to build a business.
Author Kevin Ready has made this journey, and more than once. He earned his MBAMaster of Bruise Acquisitionthrough numerous encounters with “situations,” problems, black holes, bad employees, sea monsters, not enough money, and other karate chops to the organizational body.Startup illustrates in detail the lessons he learned the hard wayso you don’t have to.
Backed up by stories of both his successes and failures, Ready helps readers learn shortcuts to help them do what eight out of 10 entrepreneurs can’t: Build and sustain a successful start-up.
- Illustrates the entrepreneurial journey from start to finish
- Helps readers decideor notto start a business
- Provides dozens of lessons learned and other takeawaysbudding entrepreneurs can put to use today
|Edition description:||1st ed.|
|Product dimensions:||6.10(w) x 9.02(h) x 0.47(d)|
About the Author
Table of ContentsChapter1: Setting the Stage for Starting a Business
Chapter 2: Operations and Decisions: Core Lessons in Execution
Chapter 3: Marketing Your Products and Services
Chapter4: Building a Team: You Can’t Do It Alone
Chapter 5: Strategic Thinking: Advanced Lessons for Founders
Chapter 6: The Exit: Letting the Business Go
Most Helpful Customer Reviews
Great information for running a business - well worth the time to go through this book!
Had pleasure to visit with Kevin and discuss his background. He brings his experience to this book in a great way.