Step-by-Step SEO Basics: Expert Advice, Made Easy

by Chris Smith, Mark Mayne (Foreword by)

Overview

Need help to generate traffic for your website or blog? This new guide is easy enough to get you started, but comprehensive enough to give you a deeper understanding of Search Engine Optimisation.

It covers creative, marketing and technical considerations to help you improve rankings, drive traffic, and increase visibility in search engines. There are a great many elements to SEO, from the words on your page, the meta-data that sits behind it, and the way other sites link to each other on the web. This new book will help you structure your site in a way that both search engines, and your online readers will understand, quickly and easily.

Product Details

ISBN-13:	9781786641908
Publisher:	Flame Tree Publishing
Publication date:	07/10/2017
Series:	Everyday Guides Made Easy
Edition description:	New
Pages:	128
Product dimensions:	6.75(w) x 8.25(h) x 1.69(d)

About the Author

A technology journalist, writer and videographer of many magazines including T3, Gadget Magazine and TechRadar.com. He specialises in applications for smartphones, tablets and handheld devices.

Mark Mayne has been covering technology and mobile tech for the last 15 years, from the heady days of the dotcom boom and explosive messaging growth, through to post-austerity and octa-core UHD Snapchat – it’s been an eventful decade-and-a-half. Mark has freelanced for publications including the Guardian, FT and The Mirror, and has worked for AOL, Haymarket and Future Publishing.

Table of Contents

Foreword 5

Introduction 6

What is SEO? 8

Learn how search engines work, and what search engine optimization is, why it is important and how it can benefit you.

A Search-Engine Friendly Site 30

How do you make a website search engine friendly?

What are keywords and metadata, and how do you use them?

Building a Trusted Site 62

How do you make your website a trusted resource? How important are links, and how do you get people to link to your website?

Commanding Authority 86

Learn how to command authority by growing a community, encouraging social media shares and releasing news content.

Advanced SEO 108

Here we explain how to optimize pages on Amazon, eBay or social media, as well as tips and techniques to develop your SEO further.

Useful Websites and Further Reading 126

Index 127