Strategic Learning: How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage

Strategic Learning: How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage

by Willie Pietersen


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Product Details

ISBN-13: 9780470540695
Publisher: Wiley
Publication date: 03/15/2010
Pages: 234
Sales rank: 834,962
Product dimensions: 6.20(w) x 9.10(h) x 1.20(d)

About the Author

Willie Pietersen was raised in South Africa and received aRhodes Scholarship to Oxford University. After practicing law, heembarked on an international business career, serving as the CEO ofmultibillion-dollar businesses such as Lever Foods, Seagram USA,Tropicana, and Sterling Winthrop's Consumer Health Group. Since1998, Pietersen has been Professor of the Practice of Management atthe Columbia University Business School. He has served as teacherand advisor to many global companies, including Boeing, Deloitte,DePuy, Ericsson, ExxonMobil, Novartis, SAP, and the Girl Scouts ofthe USA. He is the author of Reinventing Strategy, which is widelyused by organizations as a guide to the creation of winningstrategies, and has been translated into Spanish and Chinese.

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Table of Contents



The New Competitive Context.

Winning in the New Environment.

Reinventing Strategy with Strategic Learning.

Why This Book?

Getting to Excelling.


CHAPTER 1 The Real Job of Strategy.

What Is Strategy?

What Key Questions Must Strategy Answer for Us?

Choice-Making in Action.

Strategy and Planning Are Different.

Closing the Doing/Excelling Gap.

CHAPTER 2 Defining Competitive Advantage: How Much More ValueDo You Deliver Than Your Competitors?

Mind the Gap.

Stretching the Elastic Band.

GM’s Race to the Bottom.

Value Leadership through a Winning Proposition.

What’s Your Winning Proposition?

The Moment of Truth.


CHAPTER 3 Strategic Learning: Four Key Steps, OneCycle.

Do You Have a Robust Method?

What Were We Thinking?

The Theory of Natural Selection.

Complexity Theory.

Learning Organizations.

Strategy’s New Mission.

The Five Killer Competencies.

The Strategic Learning Cycle.

What We’ve Learned from Deming.

Building Capability through Deliberate Practice.

CHAPTER 4 Learn: Using a Situation Analysis to GenerateSuperior.

Insights about Your External Environment and Your OwnRealities.

The ‘‘Sense and Respond’’Imperative.

Learning through the Situation Analysis.

Analyzing Customer Needs.

Who Are Our Stakeholders and Why Do They Matter?

Analyzing Competitors.

Interpreting Industry Dynamics.

Taking a Broader View.

Facing Your Own Realities.

Pulling Together the Situation Analysis.

Winning the Battle for Insights.

Doing a Great Situation Analysis: The Rules of Success.

CHAPTER 5 Focus: Clarifying Your Winning Proposition andIdentifying Your Key Priorities.

Making Your Strategic Choices.

The Parmenides Fallacy.

Value Proposition versus Winning Proposition.

Where Does Your Vision Fit In?

Delivering Superior Profits.

The Three Bottom Lines.

Your Key Priorities.

How the Girl Scouts Did It.

Deciding What Not to Do.

CHAPTER 6 Align: Mobilizing Your Entire Organization behindYour Strategy.

Leading a Journey.

The Golden Rules of Successful Execution.

Closing the Gaps.

The Business Ecosystem.

Changing an Organization’s Culture.

Avoiding the Values Trap.

CHAPTER 7 Overcoming Resistance to Change and DrivingMomentum.

Dealing with the Sources of Resistance.

The Lessons of the Sigmoid Curve.

The Curse of Success.

Launching the Second Curve.

Maximize Participation.

Generate Short-Term Wins.

Deal Directly with Resisters.

Set a Shining Example.

CHAPTER 8 Translating Your Strategy into a CompellingLeadership Message.

What Is Leadership?

Building a Cathedral.

Commander’s Intent.

Who Are the Leaders?

Developing Your Leadership Message.

The Power of Storytelling.

The Need for Repetition.

CHAPTER 9 Execute: Implementing and Experimenting in theStrategic Learning Cycle.

Learning through Experimentation.

Learning from Others.

Learning from Mistakes.

Experiential Learning: The After-Action Review.

Strategic Learning 365 Days a Year.


CHAPTER 10 Leading through a Crisis.

Dealing Successfully with the Unexpected.

Learning Your Way Out of a Crisis.

Building Readiness.

Seizing Opportunities during a Crisis.

The Human Dimension.

CHAPTER 11 Becoming an Integrated Leader.

The Three Domains of Leadership.

Articulating Your Leadership Credo.

The Quest for Self-Knowledge.

The Lifeline Exercise.

Applying Strategic Learning to Yourself.


The 5 Cs: Choices, Clarity, Change, Courage, andCompassion.

The Five Cs.




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