Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
1133655051
Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
199.99
In Stock
5
1
Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy
424
Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy
424Paperback(Softcover reprint of the original 3rd ed. 2017)
$199.99
199.99
In Stock
Product Details
| ISBN-13: | 9783319841847 |
|---|---|
| Publisher: | Springer International Publishing |
| Publication date: | 05/09/2018 |
| Edition description: | Softcover reprint of the original 3rd ed. 2017 |
| Pages: | 424 |
| Product dimensions: | 6.10(w) x 9.25(h) x (d) |
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