Strategy First: How Businesses Win Big

In Strategy First, Brad Chase, the mind behind some of Microsoft's largest and most successful initiatives, explains why building robust strategies is the imperative to business success. Chase leads readers through his easy-to-use strategy model, Strategy = E x mc2, which teaches readers the art of strategy-how to build and execute winning strategies relative to the competition. To supplement the model, Chase provides 5 key tips to strategy prosperity and over 50 examples from a broad range...