Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design

Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design

by John Wall

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Product Details

ISBN-13: 9781421425740
Publisher: Johns Hopkins University Press
Publication date: 08/15/2018
Pages: 344
Sales rank: 274,306
Product dimensions: 5.90(w) x 9.00(h) x 1.10(d)
Age Range: 18 Years

About the Author

John Wall, a former journalist, spent 23 years as a higher education public relations specialist at Penn State University and Juniata College.

Table of Contents

Acknowledgments
Introduction
Chapter 1. New Shores: Creating a Biography on the Fly
Chapter 2. Portrait of the Young Engineer as an Artist
Chapter 3. The Artist (and Others) Shape the Things to Come
Chapter 4. Birth of a Salesman: Cold Calls, Clients, and Creativity
Chapter 5. Big Engines: Emergence of a Design Genius
Chapter 6. Constructing an Image while Building a Business
Chapter 7. Engines of Industry: Tractors, Tour Buses, and Ships
Chapter 8. Studebaker Beginnings: Internal Combustion, Internal Dissention, External Design
Chapter 9. The Starliner Coupe: Studebaker’s Breakthrough Design
Chapter 10. Avanti: Car Design Leaps Forward
Chapter 11. Becoming a Businessman: Building an Industry
Chapter 12. The Sales Curve Wanes
Chapter 13. The Long Road Down
Chapter 14. Legacy
Notes
Bibliography
Index

What People are Saying About This

Jeffrey L. Meikle

"Streamliner ably summarizes the career of Raymond Loewy. Relying on a wide range of sources, John Wall provides the most expansive summary yet of the industrial designer’s career. Distinguishing this account from others is its emphasis on Loewy’s most successful design—his own image and reputation as a recognizable brand."

Mike Tharp

"This meticulously researched biography of designer Raymond Loewy introduces us to an underappreciated genius—the man behind many of America’s most iconic product and logo designs. John Wall writes with elegant authority; it's clear from his cinematic and literary allusions that we are in the hands of a master prose stylist. Sit back and prepared to be informed and entertained."

Stephen Bayley

"An elegant synthesis of Raymond Loewy's life and achievements, Streamliner is a splendid story and well told."

Shelley Smith

"My late aunt was a fashion illustrator and my first cousin is named Alfred Dreyfus. Symmetry? My good friend John T. Wall expertly reports and writes a fabulous book about one of the greatest inventors in history. Aunt Pat never designed a refrigerator, a car, or a train, but good lines are good lines. This is a delightful read."

Stanley Weintraub

"With wry wit, John Wall's aptly titled and illustrated Streamliner covers Raymond Loewy's long twentieth century, from the Gestetner duplicator in the 1920s to the interior of Skylab for NASA. ‘Pure form,’ Wall explains about Loewy's stylish, self-branding industrial designs, ‘does not move the metal.’ With line and shape, Loewy in Wall's pages moves products big and small, from the Pennsy locomotive S-1, the Greyhound Scenicruiser, the Studebaker Starliner coupe, and the presidential Air Force One, to eye-catching corporate logos, the lipstick cylinder, and the Lucky Strike packet. A fascinating yet unhagiographic read."

Richard Cordray

"Raymond Loewy shaped the iconic images of postwar America. His sleek elegance branded consumer goods, cars, trains, Air Force One, and his own relentlessly perfected personal celebrity. John Wall vividly brings this design genius to life as a flesh-and-blood master of how we see the modern world."

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