Structural Econometric Modeling in Industrial Organization and Quantitative Marketing: Theory and Applications

by Ali Hortaçsu, Joonhwi Joo

Overview

A concise and rigorous introduction to widely used approaches in structural econometric modeling

Structural econometric modeling specifies the structure of an economic model and estimates the model’s parameters from real-world data. Structural econometric modeling enables better economic theory–based predictions and policy counterfactuals. This book offers a primer on recent developments in these modeling techniques, which are used widely in empirical industrial organization, quantitative marketing, and related fields. It covers such topics as discrete choice modeling, demand modes, estimation of the firm entry models with strategic interactions, consumer search, and theory/empirics of auctions. The book makes highly technical material accessible to graduate students, describing key insights succinctly but without sacrificing rigor.

• Concise overview of the most widely used structural econometric models
• Rigorous and systematic treatment of the topics, emphasizing key insights
• Coverage of demand estimation, estimation of static and dynamic game theoretic models, consumer search, and auctions
• Focus on econometric models while providing concise reviews of relevant theoretical models

Product Details

ISBN-13:	9780691243467
Publisher:	Princeton University Press
Publication date:	10/24/2023
Pages:	280
Product dimensions:	7.00(w) x 10.00(h) x (d)

About the Author

Ali Hortaçsu is the Ralph and Mary Otis Isham Professor of Economics at the University of Chicago. He coedited volumes 4 and 5 of the Handbook of Industrial Organization and has served as coeditor of the Journal of Political Economy, RAND Journal of Economics, and the International Journal of Industrial Organization. Joonhwi Joo is an assistant professor of marketing at the University of Texas at Dallas Naveen Jindal School of Management.

What People are Saying About This

From the Publisher

“A first rate introduction to where we have gotten to in industrial organization; the authors deserve accolades.”—Ariel Pakes, Harvard University

“Great introduction to structural econometric methods that any IO economist and quant marketer should know! I'll be using it in my PhD courses and highly recommend it.”—Elisabeth Honka, UCLA Anderson School of Management

“Hortaçsu and Joo have put together an impressive book that is likely to serve as an important reference for researchers in economics and marketing. By focusing on the key empirical topics in each area and by distilling the research on those topics into readily implementable econometric frameworks, the book is very likely to spur more applied work on dynamic discrete choice, discrete games, consumer search and auctions.”—Pradeep K. Chintagunta, University of Chicago