The marketing playbook for the Subscription Economy, now in its 3rd edition
Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.
The revised third edition includes:
- Updated research and case studies reflecting the rapid growth of subscription-based businesses
- New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
- An expanded look at the risks and rewards of values-based marketing
Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.
Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
|Publisher:||Cuesta Park Consulting|
|Edition description:||Third Edition|
|Product dimensions:||5.50(w) x 8.50(h) x 0.51(d)|
About the Author
Table of Contents
Part 1: The Subscription Shift
Chapter 1 The Growing Subscription Economy
Chapter 2 Shifting to Subscriptions
Chapter 3 The Marketing Impact
Chapter 4 Rethinking the Funnel
Chapter 5 Value Nurturing
Part 2: Value-Nurturing Strategies
Chapter 6 Create a Customer Launch Plan
Chapter 7 Orchestrate Early Success
Chapter 8 Help Customers Create New Habits
Chapter 9 Offer Great Training
Chapter 10 Share Customer Stories
Chapter 11 Quantify Your Value
Chapter 12 Celebrate Successes
Chapter 13 Create Value Through Content
Chapter 14 Create Community
Chapter 15 Nurture Your Fans and Advocates
Chapter 16 Ask for Advice and Input
Chapter 17 Handle Breakups Gracefully
Chapter 18 Share Your Story
Chapter 19 Embed Values in Your Business Model
Chapter 20 Nurture Free Trial Users
Part 3: Putting the Strategies into Action
Chapter 21 The Business Case for Value Nurturing
Chapter 22 Start Nurturing Value
Chapter 23 Build Organizational Support
Chapter 24 Common Challenges and Risks
Chapter 25 Four Fundamental Rules of Value Nurturing
Chapter 26 The Marketing Opportunity