Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

Paperback(Third Edition)

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Overview

The marketing playbook for the Subscription Economy, now in its 3rd edition

Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?

A successful subscription business is built on lasting relationships, not one-time sales.

The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.

The revised third edition includes:


  • Updated research and case studies reflecting the rapid growth of subscription-based businesses
  • New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
  • An expanded look at the risks and rewards of values-based marketing


Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.

Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.

Product Details

ISBN-13: 9780999624876
Publisher: Cuesta Park Consulting
Publication date: 01/29/2020
Edition description: Third Edition
Pages: 240
Product dimensions: 5.50(w) x 8.50(h) x 0.51(d)

About the Author

Anne Janzer is an author, marketer, and writing coach. As a professional writer, she has worked with more than one hundred technology companies. She offers workshops on writing for marketers and others who communicate about technical topics.

Table of Contents

Introduction

Part 1: The Subscription Shift

Chapter 1 The Growing Subscription Economy

Chapter 2 Shifting to Subscriptions

Chapter 3 The Marketing Impact

Chapter 4 Rethinking the Funnel

Chapter 5 Value Nurturing

Part 2: Value-Nurturing Strategies

Chapter 6 Create a Customer Launch Plan

Chapter 7 Orchestrate Early Success

Chapter 8 Help Customers Create New Habits

Chapter 9 Offer Great Training

Chapter 10 Share Customer Stories

Chapter 11 Quantify Your Value

Chapter 12 Celebrate Successes

Chapter 13 Create Value Through Content

Chapter 14 Create Community

Chapter 15 Nurture Your Fans and Advocates

Chapter 16 Ask for Advice and Input

Chapter 17 Handle Breakups Gracefully

Chapter 18 Share Your Story

Chapter 19 Embed Values in Your Business Model

Chapter 20 Nurture Free Trial Users

Part 3: Putting the Strategies into Action

Chapter 21 The Business Case for Value Nurturing

Chapter 22 Start Nurturing Value

Chapter 23 Build Organizational Support

Chapter 24 Common Challenges and Risks

Chapter 25 Four Fundamental Rules of Value Nurturing

Chapter 26 The Marketing Opportunity

Customer Reviews