Successful User Experience: Strategies and Roadmaps

by Elsevier Science

Overview

Successful User Experience: Strategy and Roadmaps, Second Edition offers a comprehensive guide to creating a cohesive User Experience (UX) strategy incorporating tactics, tools, and methodologies. Drawing on over 35 years of experience and refined through UX courses, the author emphasizes the importance of strategic models to align goals with available data and resources. Readers will gain insights into high-level UX planning, goal setting for products or projects, and translating those into actionable steps. This book demonstrates how to integrate high-level planning into actionable steps, how Design Thinking fosters a good UX, and how to set UX goals.

It discusses the selection of tools or methodologies throughout the product lifecycle and provides case studies and actionable steps to develop a complete strategy. From product design and development to commercialization, the book emphasizes how UX can contribute to creating stronger products.

Product Details

ISBN-13:	9780443290824
Publisher:	Elsevier Science
Publication date:	10/31/2025
Edition description:	2nd ed.
Pages:	300
Product dimensions:	8.50(w) x 10.88(h) x (d)

About the Author

Elizabeth Rosenzweig has worked as a consultant and employee in several major corporations for over 35 years and an adjunct professor for over 15 years. Her experience includes design and development, ranging from website and, applications, to hardware products and technology development. Elizabeth is a founder and current director of World Usability Day and the President of the World Usability Initiative. She has completed projects for many major global corporations as well as academic institutions. Elizabeth holds a Science Master in Visual Studies (User Interface Design and Computer Output) from the Media Lab at MIT.

Table of Contents

1. What is User Experience and Why does it matter?
2. Design Thinking
3. UX Thinking
4. Strategies and Roadmap
5. Operations
6. Beyond Mobile: Device Agnostic Design
7. Grids and Wireframes
8. Collecting Data, Qual and Quant
9. In the field, on the ground
10. Global and Local Usability and Design
11. Service Design
12. Getting Buy In
13. A few words about Failure
14. Success Stories
15. Big Picture Takeaway and Templates
16. Glossary

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From the Publisher

Provides a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies