SUMMARY & ANALYSIS
THE E-MYTH REVISITED
BASED ON THE BOOK BY MICHAEL E. GERBER
SUMMARY WRITTEN BY: GOLDEN BOOKS PUBLISHING
CONTENT
The Entrepreneurial Myth
Infancy and Adolescence
The Entrepreneurial Perspective
The Turn-Key Revolution
Working On Your Business, Not In It
The Business Development Program
Primary Aim and Strategic Objective
Organizational Strategy
Management, Marketing, and Systems Strategy
General Analysis
ABOUT THE ORIGINAL BOOK
In "The E-Myth Revisited" by Michael E. Gerber, the narrative explores the reasons why many small businesses fail, focusing on the myth that technical skill alone leads to entrepreneurial success. It introduces the idea that business owners often operate primarily as technicians, rather than as entrepreneurs or managers, and how they must balance these three roles to create a thriving business. The book presents the concept of the Franchise Prototype, emphasizing the importance of creating systems, standardizing processes, and understanding the customer to build a business that can operate effectively without the constant presence of its owner. It also highlights how having a clear vision and plan to achieve their goals is key for business owners.
SUMMARY & ANALYSIS
THE E-MYTH REVISITED
BASED ON THE BOOK BY MICHAEL E. GERBER
SUMMARY WRITTEN BY: GOLDEN BOOKS PUBLISHING
CONTENT
The Entrepreneurial Myth
Infancy and Adolescence
The Entrepreneurial Perspective
The Turn-Key Revolution
Working On Your Business, Not In It
The Business Development Program
Primary Aim and Strategic Objective
Organizational Strategy
Management, Marketing, and Systems Strategy
General Analysis
ABOUT THE ORIGINAL BOOK
In "The E-Myth Revisited" by Michael E. Gerber, the narrative explores the reasons why many small businesses fail, focusing on the myth that technical skill alone leads to entrepreneurial success. It introduces the idea that business owners often operate primarily as technicians, rather than as entrepreneurs or managers, and how they must balance these three roles to create a thriving business. The book presents the concept of the Franchise Prototype, emphasizing the importance of creating systems, standardizing processes, and understanding the customer to build a business that can operate effectively without the constant presence of its owner. It also highlights how having a clear vision and plan to achieve their goals is key for business owners.
Summary & Analysis - The E-Myth Revisited: Based On The Book By Michael E. Gerber
Summary & Analysis - The E-Myth Revisited: Based On The Book By Michael E. Gerber
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Product Details
| BN ID: | 2940194446285 |
|---|---|
| Publisher: | Golden Books |
| Publication date: | 01/29/2025 |
| Edition description: | Unabridged |
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