Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business

Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business

by Pat Flynn

Hardcover

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Overview

Customers, followers, subscribers.

It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?

But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.

These are the people, if you connect with them in the right way, who will become Superfans.

Followers may "like" an Instagram post. Customers may buy a product. But "Superfans" will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails.

Whether you're a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them.

You don't need to change the entire world to build a successful business; you just need to change someone's world.

People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.

Product Details

ISBN-13: 9781949709469
Publisher: Printopya
Publication date: 08/13/2019
Pages: 224
Sales rank: 66,859
Product dimensions: 6.10(w) x 9.10(h) x 1.10(d)

About the Author

Pat Flynn is a popular podcaster, author, and founder of several successful websites, including SmartPassiveIncome.com, where he helps people build thriving online businesses. He has been featured in Forbes and in The New York Times for his work. He calls himself "The Crash Test Dummy of Online Business" because he loves to put himself on the line and experiment with various business strategies so that he can report his findings publicly to his audience. He is also the author of Let Go and Wall Street Journal best seller Will It Fly?. Pat lives in San Diego.

Table of Contents

Prologue 16

Introduction 22

Part 1 Casual Audience to Active Audience 36

Chapter 1 Learn the Lyrics 38

Chapter 2 Break the Ice 46

Chapter 3 Create Quick Wins 56

Chapter 4 Drive the DeLorean 62

Chapter 5 Return Every Handshake 68

Part 2 Active Audience to Connected Community 74

Chapter 6 Let Them Take a Shot 78

Chapter 7 Let Them Decide 84

Chapter 8 Create a Challenge 92

Chapter 9 Open the Factory Doors 98

Chapter 10 Stage a Gig 108

Chapter 11 Give Them a Name 116

Chapter 12 Bring Them Together 122

Chapter 13 Make Them Shine 130

Part 3 Connected Community to Superfans 140

Chapter 14 Remember the Lemons 144

Chapter 15 Send Unexpected Messages 150

Chapter 16 Get Them Involved 156

Chapter 17 Offer Platinum Access 164

Part 4 The Dark Side of Building Superfans 180

Chapter 18 The 6 Hidden Traps of Building Superfans (and How to Avoid Them) 182

Chapter 19 Avoiding Unwanted Recognition and Staying Safe 194

Part 5 Your Superfans Await 202

The Superfans Bonus Companion Course 208

The Podcast Cheat Sheet 209

Resources 210

Let Go: My Unexpected Path from Panic to Profits and Purpose 213

Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money 214

Acknowledgments 216

About Smart Passive Income 218

About the Author 220

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