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Swipe, Scan, Shop: Interactive Visual Merchandising

By Kate Schaefer
Paperback
$42.95
By Kate Schaefer
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Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.

With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience...

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BusinessIndustriesConsumer IndustriesApparel & Footware Industries