Teaching Creative Workshops In Person and Online

Teaching Creative Workshops In Person and Online

by Patricia van den Akker
Teaching Creative Workshops In Person and Online

Teaching Creative Workshops In Person and Online

by Patricia van den Akker

Paperback

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Overview

The ultimate handbook for artists and makers to learn how to deliver outstanding in person and online workshops.

Packed full of advice, inspiration and practical information, this book goes into all aspects of creating quality workshops, from curating a program and identifying your target students, to finding the best platform – be it in person or online. Additionally, you'll learn how to teach your creative skills all whilst juggling the practicalities of pricing and marketing. As well as checklists, examples and action points there are case studies, photos and Q&As with a wide variety of artists who successfully teach a variety of subjects such as printmaking, embroidery, ceramics, jewellery-making and hand-weaving.

Award-winning creative business adviser, trainer and coach, Patricia van den Akker, teaches you how to become a better and more confident teacher and how to promote and launch your workshops to turn them into a profitable venture, whether delivering them to amateur adults, peers, or specialist groups.


Product Details

ISBN-13: 9781789941784
Publisher: Bloomsbury USA
Publication date: 04/29/2025
Pages: 256
Product dimensions: 7.44(w) x 9.69(h) x 1.00(d)

About the Author

Patricia van den Akker is the director of The Design Trust, an online business school for creatives, and has been a creative business adviser, trainer and coach for over 25 years. She was elected Number One Business Adviser for Branding & Design by Enterprise Nation in 2018, and Number One Business Adviser in Sales in 2019. Patricia teaches at institutions such as the Royal College of Arts, and has worked with creative organisations including Etsy, Folksy and Top Drawer.

Table of Contents

PREFACE
Why I wrote this book
How this book is organised
How to get the most from this book
PART 1
Chapter 1: Why teach?
Chapter 2: What to teach
Chapter 3: Who do you want to teach?
Chapter 4: How to teach?
Chapter 5: Where to teach – in-person, online, or both
Chapter 6: Managing yourself and your students
PART 2
Chapter 7: Costing, pricing and getting paid
Chapter 8: Marketing
Chapter 9: Launching, onboarding and evaluation
PART 3
Going beyond training – what's next for you?
RESOURCES

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