Tech SEO Guide: A Reference Guide for Developers and Marketers Involved in Technical SEO

by Matthew Edgar

Overview

Tech SEO Guide provides a reference for everyone who works on the technical side of SEO. SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences. Those experiences can make it harder for Google to crawl a website and rank a website in search results. Given how important organic search rankings can be for a website’s traffic, it is more important than ever to make sure the technical fundamentals are in place to support a website’s SEO performance.

SEO professionals includes marketers, developers, programmers, UX professionals, designers, and business executives because technical SEO impacts and overlaps with so many different areas of a business. Because the book addresses a wider audience, it provides technical details but also includes higher-level discussions about how search engines and robots work too.

There are many different aspects of technical SEO and it is difficult to keep track of every detail, especially for people who only work on technical SEO matters on an occasional basis. Because of that, this guide book can be read all at once for those wanting to study technical SEO in detail or it can be read a paragraph at a time, allowing people to refer back to quickly jog their memory or review a complex topic. Each chapter walks through a different area of technical SEO, addressing specific scenarios and questions about that particular area. After discussing each section, the chapter will conclude with a summary of the important items to measure and monitor related to that section.

What You Will Learn

What factors to keep in mind as you begin a redesign of the website
How to evaluate technical factors to see if a technical configuration is causing traffic to drop
How to perform regular audits of a website to identify problems or areas of opportunity

Who This Book is For
Marketers, developers, programmers, UX professionals, designers, and business executives

Product Details

ISBN-13:	9781484290538
Publisher:	Apress
Publication date:	02/09/2023
Edition description:	First Edition
Pages:	151
Product dimensions:	6.10(w) x 9.25(h) x (d)

About the Author

Matthew Edgar is a consultant and partner at Colorado-based Elementive, a consulting firm specializing in technical SEO. Matthew has worked in the web performance field since 2001 and holds a Master's degree in Information and Communications Technology from the University of Denver. He has been interviewed by Forbes, American Express, and other publications about web analytics, CRO, UX, and SEO. He regularly speaks at conferences and teaches workshops, including speaking at MozCon, SMX, MarTech and teaching courses with O'Reilly Media. Learn more or connect with Matthew at MatthewEdgar.net.

Table of Contents

Chapter 1: Crawling & Indexing.- Chapter 2: URL & Domain Structure.- Chapter 3: Content Structure.- Chapter 4: Schema & Structured Data Markup.- Chapter 5: Sitemaps.- Chapter 6: Page Experience: Core Web Vitals & More.- Chapter 7: 404 Not-Found Errors.- Chapter 8: Redirects.- Chapter 9: Conclusion: Tech SEO Audit.- Appendix A: HTTP Response Status Codes.