ISBN-10:
0131377345
ISBN-13:
2900131377348
Pub. Date:
01/12/2011
Publisher:
Longman
Technical Communication: Process and Product / Edition 7

Technical Communication: Process and Product / Edition 7

by Sharon Gerson
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Overview

For courses in Technical Communication.

A focus on oral and written correspondence in all fields

Reader-friendly Technical Communication: Process and Product shows students how to produce all forms of written and oral technical communication with easy-to-follow instructions. Interesting scenarios and examples featuring real people on the job relate text material to potential careers for students.

The Ninth Edition builds upon the authors' proven methodology, emphasizes the writing process, and shows students how it applies to both written and oral communication. By showcasing real employees in communication scenarios across a wide range of disciplines – from engineering, to consulting, banking, construction, and biotechnology – the authors showcase the importance of strong communication skills within every field.

Also available with MyWritingLab™

MyWritingLab is an online homework, tutorial, and assessment program designed to work with this text to engage readers and improve results. Within its structured environment, readers practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. In addition to the full eText, activities directly from the text are available within MyWritingLab. These include the written assignments, readings from the text, review exercises and more.

Note: You are purchasing a standalone product; MyWritingLab does not come packaged with this content. Students, if interested in purchasing this title with MyWritingLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyWritingLab, search for:

0134266455 / 9780134266459 Technical Communication: Process and Product Plus MyWritingLab with Pearson eText — Access Card Package

Package consists of:

  • 0133944131 / 9780133944136 MyWritingLab with Pearson eText — Access Card
  • 013394414X / 9780133944143 MyWritingLab with Pearson eText — Inside Star Sticker
  • 0134094034 / 9780134094038 Technical Communication: Process and Product

Product Details

ISBN-13: 2900131377348
Publisher: Longman
Publication date: 01/12/2011
Series: MyTechCommLab Series
Edition description: Older Edition
Pages: 704
Product dimensions: 7.70(w) x 9.90(h) x 1.00(d)

About the Author

Sharon J. Gerson and Steven M. Gerso n are dedicated career professionals who have a combined total of over 80 years teaching experience at the college and university level. They have taught technical writing, business writing, professional writing, and technical communication to thousands of students, attended and presented at dozens of conferences, written numerous articles, and published several textbooks, includingTechnical Writing: Process and Product (Ninth Edition), Professional Communication in the Digital Workplace, The Red Bridge Reader (Third Edition, co-authored by Kin Norman), Writing That Works: A Teacher’s Guide to Technical Writing (Second Edition), Workplace Communication: Process and Product, and Workplace Writing: Planning, Packaging, and Perfecting Communication.

In addition to their academic work, Sharon and Steve are involved in business and industry through their business, Steve Gerson Consulting. In this business, they have worked for companies such as Sprint, AlliedSignal–Honeywell, General Electric, JCPenney, Avon, the Missouri Department of Transportation, H&R Block, Mid America Regional Council, and Commerce Bank. Their work for these businesses includes writing, editing, and proofreading many different types of technical documents, such as proposals, marketing collateral, reports, and instructions.

Steve also has presented hundreds of hands-on workshops on technical/business writing, business grammar in the workplace, oral presentations in the workplace, and business etiquette. Over 10,000 business and governmental employees have benefited from these workshops. For the past decade, Steve has worked closely with K–12 teachers. He has presented many well-attended, interactive workshops to give teachers useful tips about technical writing in the classroom.

Both Steve and Sharon have been awarded for teaching excellence and are listed in Who’s Who Among America’s Teachers. Steve is a Society for Technical Communication Fellow and won that organization's prestigious Jay R. Gould Award for Excellence in Teaching Technical Communication in 2016. In 2003, Steve was named Kansas Professor of the Year by the Carnegie Foundation for the Advancement of Education.

Their wealth of experience and knowledge has been gathered for you in the Ninth Edition of Technical Communication: Process and Product.

Table of Contents

1. An Introduction to Technical Communication

2. Digital Communication

3. The Communication Process

4. Objectives in Technical Communication

5. Audience Recognition

6. Ethical Considerations

7. Document Design

8. Visual Aids

9. Routine Correspondence

10. The Job Search

11. Communicating To Persuade

12. Social Media

13. Web Sites and Online Help

14. Technical Descriptions and Process Analyses

15. Instructions, User Manuals, And Standard Operating

16. Research

17. Short, Informal Reports

18. Long, Formal Reports

19. Proposals and Business Plans

20. Oral Presentations

Appendix A: Grammar, Punctuation, Mechanics, and Spelling

Appendix B: Parenthetical Source Citations and Documentation

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