Table of Contents
* = in previous editionPreface to the Seventh EditionPreface to the First Edition*Horace Newcomb, "Television and the Present Climate of Criticism"PART 1: HISTORYMark Alvey, "'Too Many Kids & Old Ladies': Quality Demographics and 1960s U.S. Television"Aniko Bodroghkozy, "Negotiating Civil Rights in Prime Time: A Production & Reception History of CBS's East Side/West Side"Marsha Casidy and Mimi White, "Innovating Women's Television in Local and National Networks: Ruth Lyons and Arlene Francis"Susan Murray, "Ethnic Masculinity and Early Television's Vaudeo Star"Nathan Godfried, "Identity, Power, and Local Television: African Americans, Organized Labor, and UHF-TV in Chicago, 1962-1968"PART 2: THE PRODUCTION CONTEXTElana Levine, "Toward a Paradigm for Media Production Research: Behind the Scenes at General Hospital"Caroline-Isabelle Caron, "Translating Trek: Rewriting an American Icon in a Francophone Context"Greg Siegel, "Double Vision: Large-Screen Video Display and Live Sports Spectacle"Yeidy M. Rivero, "Erasing Blackness: The Media Construction of 'Race' in Mi Familia, the First Puerto Rican Situation Comedy with a Black Family"Amanda D. Lotz, "Textual (Im)Possibilities in the U.S. Post-Network Era: Negotiating Production and Promotion Processes on Lifetime's Any Day Now"PART 3: THE PROGRAMMING CONTEXTChristopher Castiglia and Christopher Reed, "'Ah, Yes, I Remember it Well': Memory and Queer Culture in Will and Grace"Jason Mittell, "Cartoon Realism: Genre Mixing and the Cultural Life of The Simpsons"Trevor Parry-Giles & Shawn J. Parry-Giles, "The West Wing's Prime-Time Presidentiality: Mimesis & Catharsis in a Postmodern Romance"Jane Arthurs, "Sex and the City and Consumer Culture: Remediating Postfeminist Drama"Sarah Banet-Weiser, "Girls Rule!: Gender, Feminism, and Nickelodeon"Sheldon H. Lu, "Soňap Opera in China: The Transnational Politics of Visuality, Sexuality, and Masculinity"Silvio Waisbord, "McTV: Understanding the Global Popularity of Television Formats"John Corner, "Sounds Real: Music and Documentary"Jeffrey P. Jones, "From Insider to Outsiders: The Advent of New Political Television"*David Thorburn, "Television Melodrama"PART 4: AUDIENCES, VIEWERS, USERSRon Lembo, "Components of a Viewing Culture"Annette Hill, "Big Brother: The Real Audience"Antonio C. LaPastina, "Telenovela Reception in Rural Brazil: Gendered Readings and Sexual Mores"Jocelyn Cullity and Prakash Younger, "Sex Appeal and Cultural Liberty: An Feminist Inquiry into MTV India"Kim Bjarkman, "To Have and To Hold: The Video Collector's Relationship with an Ethereal Medium"PART 5: CONSIDERING TELEVISIONHorace Newcomb, "'This Is Not Al Dente': The Sopranos and the New Meaning of 'Television'"Deborah L. Jaramillo, "The Family Racket: AOL Time Warner, HBO, The Sopranos, and the Construction of a Quality Brand"John Hartley, "Television as Transmodern Teaching"Elizabeth Jacka, "'Democracy as Defeat': The Impotence of Arguments for Public Service Broadcasting"Nicholas Garnham, "A Response to Elizabeth Jacka's 'Democracy as Defeat'"Lynn Spiegel, "Entertainment Wars: Television Culture After 9/11"Roger Silverstone, "Regulation, Media Literacy, and Media Civics"