Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication.
The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.
Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication.
The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.

The Alignment Factor: Leveraging the Power of Total Stakeholder Support
256
The Alignment Factor: Leveraging the Power of Total Stakeholder Support
256Product Details
ISBN-13: | 9780415690744 |
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Publisher: | Taylor & Francis |
Publication date: | 03/27/2012 |
Pages: | 256 |
Product dimensions: | 6.12(w) x 9.19(h) x (d) |