The Art of Fund Raising

by Irving R Warner

Overview

This, the classic primer on fund raising, has been used as a textbook in college courses throughout the United States. Irving Warner is a columnist at the Chronicle of Philanthropy and is on the board of advisors of New York University Center for Philanthropy and Fundraising. He is an acclaimed guru in the fund raising world.

Product Details

ISBN-13:	9780595174744
Publisher:	iUniverse, Incorporated
Publication date:	01/01/2001
Edition description:	New Edition
Pages:	208
Product dimensions:	6.08(w) x 8.74(h) x 0.54(d)

Table of Contents

	Preface	1
	Preface to First Edition	3
	Acknowledgments	5
1.	Before You Get Started	7
2.	The Art of Fund Raising	21
3.	Getting Started: The Five C's	27
4.	Goals and Costs	47
5.	Constituencies, Lists, and Direct Mail	55
6.	Ratings, Assignments, and Reports	65
7.	Why People Give	73
8.	Publicity	79
9.	Lessons I Have Learned	85
10.	Fund Raising Methods, Events, and Tactics: Acronyms to Zip Codes	95
11.	Less-Than-Perfect Leaders	139
12.	Use Your Imagination	147
13.	A Few More Q's and A's	153
14.	Foundations: Some Myths and Facts About the Money Tree	165
15.	Cliches, Chestnuts, and Caveats	173
16.	A Two-Minute Review	185
Appendix	Event Checklist	189
	Index	191
	About the Author	195

Editorial Reviews

He hasn't missed a single principle or a single practical technique. His book is the manual for the honest pickpocket.

Morris B. Abram