The Art of Persuasion: Winning Without Intimidation

The Art of Persuasion: Winning Without Intimidation

by Bob Burg
The Art of Persuasion: Winning Without Intimidation

The Art of Persuasion: Winning Without Intimidation

by Bob Burg


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The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right?

After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you.

One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.

The Winning principles you will learn include:

  • Making People Feel Important
  • Everything is Negotiable
  • Dealing with Difficult People
  • Persuasion in Action
  • What Sets You Apart from the Rest
  • Nuggets of Wisdom

Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

Product Details

ISBN-13: 9780768413007
Publisher: Sound Wisdom
Publication date: 09/20/2011
Pages: 238
Sales rank: 125,685
Product dimensions: 5.50(w) x 8.40(h) x 0.80(d)

About the Author

Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including Fortune 500 companies, franchises, and numerous direct sales organizations.

Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today's top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

Although for years he was best known for his book Endless Referrals, over the past few years it's his business parable. The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.

The Go-Giver, a The Wall Street Journal and BusinessWeek Bestseller, has sold over 700,000 copies. Since its release it has consistently stayed in the top 25 on 800CEOREAD's Business Book Bestsellers List. It has been translated into 21 languages. It was rated #10 on Inc. Magazine's list of the Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time.

The American Management Association named Bob one of the Top 30 Leaders in Business and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.

Table of Contents

Introduction xi

Chapter 1 Winning Without Intimidation 1

Chapter 2 Learning the Art of Persuasion 17

Chapter 3 Know You, Like You, Trust You 41

Chapter 4 Make People Feel Good About Themselves 61

Chapter 5 Everything is Negotiable 81

Chapter 6 How to Deal With Difficult People 107

Chapter 7 The Art of Persuasion in Action 133

Chapter 8 What Sets You Apart From the Rest 155

Chapter 9 Nuggets of Wisdom Learned Along the Way 181

Chapter 10 Beyond Business 205

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