The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books
The buzz word in publishing houses and at writer's conferences these days is platform. As in, What is the author's platform? With more than 175,000 new titles published each year, publishers want to sign authors who are capable of helping to sell their book. The platform may be that the author is a widely syndicated columnist, is the internationally acclaimed expert in his field, or is a highly sought-after motivational speaker. Or perhaps the author is a New York City television news anchor. These types of platforms make a publisher's mouth water. But what about authors who aren't widely known or acclaimed? How does the ordinary guy build a credible platform? The answer: the Internet. Today you can build an international platform right from your kitchen table even if your kitchen table is in Manhattan . . . Kansas.
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The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books
The buzz word in publishing houses and at writer's conferences these days is platform. As in, What is the author's platform? With more than 175,000 new titles published each year, publishers want to sign authors who are capable of helping to sell their book. The platform may be that the author is a widely syndicated columnist, is the internationally acclaimed expert in his field, or is a highly sought-after motivational speaker. Or perhaps the author is a New York City television news anchor. These types of platforms make a publisher's mouth water. But what about authors who aren't widely known or acclaimed? How does the ordinary guy build a credible platform? The answer: the Internet. Today you can build an international platform right from your kitchen table even if your kitchen table is in Manhattan . . . Kansas.
14.95 In Stock
The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books

The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books

by Stephanie Chandler
The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books

The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books

by Stephanie Chandler

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Overview

The buzz word in publishing houses and at writer's conferences these days is platform. As in, What is the author's platform? With more than 175,000 new titles published each year, publishers want to sign authors who are capable of helping to sell their book. The platform may be that the author is a widely syndicated columnist, is the internationally acclaimed expert in his field, or is a highly sought-after motivational speaker. Or perhaps the author is a New York City television news anchor. These types of platforms make a publisher's mouth water. But what about authors who aren't widely known or acclaimed? How does the ordinary guy build a credible platform? The answer: the Internet. Today you can build an international platform right from your kitchen table even if your kitchen table is in Manhattan . . . Kansas.

Product Details

ISBN-13: 9781884956829
Publisher: Linden Publishing
Publication date: 06/01/2008
Pages: 143
Product dimensions: 5.90(w) x 8.90(h) x 0.50(d)

Table of Contents


Introduction     vii
The Truth About Publishing     1
Website Strategies     10
Setting Up Your Website     21
Website Enhancement Tools     39
Building Your Expert Status     54
Online Marketing Strategies     73
Online Media Opportunities     95
Amazon.com Success Strategies     114
Final Thoughts     132
Directory of Resources     133
Index     141
About the Author     144
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