The Balanced Scorecard: Translating Strategy into Action

by Robert S. Kaplan, David P. Norton

Overview

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

Product Details

ISBN-13:	9780875846514
Publisher:	Harvard Business Review Press
Publication date:	09/01/1996
Pages:	336
Sales rank:	996,010
Product dimensions:	6.40(w) x 9.50(h) x (d)