The Basics of Business Start-Up

by Alexandrina Pauceanu

Overview

The Basics of Business Start-Up outlines the entrepreneurial journey from inception to start-up. Starting from the basic concepts and working through the start-up process step by step, the book is an indispensable guide both for would-be entrepreneurs and students on entrepreneurship/small business courses.

Key features of this book include:

• A step-by-step, sequential approach, detailing the typical entrepreneurial journey.
• Non-technical introduction to the basic business functions, including budgeting, accounting, marketing, and more
• A readable and accessible beginner’s guide to entrepreneurship and business start-up

Written in a refreshingly personal style, this concise guide is the perfect starting point for anyone seeking to put their entrepreneurial ambitions into action.

Product Details

ISBN-13:	9781032969534
Publisher:	Taylor & Francis
Publication date:	09/10/2025
Pages:	182
Product dimensions:	5.06(w) x 7.81(h) x (d)

About the Author

Alexandrina Pauceanu has extensive international experience in teaching, consulting, and mentoring students for developing new businesses. Currently, she is Professor at Open Institute of Technology Malta and Chair of the Examination Board at The Entrepreneurship Academy. She also mentors junior researchers through the EURAXESS programme.

Table of Contents

Introduction  1 - The Resilient Launchpad: From Self-Awareness to Startup Success  2 - Profit and Purpose: Aligning Your Business with Humanity’s Core Needs  3 - The Entrepreneur’s Litmus Test: Validating Demand Before Your First Euro  4 – Future-Proof Your Venture: The Dual-Tier Roadmap to Success  5 - Financial Fitness for Founders: Managing Cash, Chaos, and Growth  6 - Closing the Loop: Practical Strategies for Profitable Circular Business Models  7 - Digital Darwinism: Surviving the Marketing Evolution with Rogers’ Theory  8 - Digital Empathy in Action: Resolving Complaints, Building Trust, and Winning Online  9 - Franchising + Design Thinking: The Blueprint for Risk-Proof Innovation  10 - Zero to Unicorn: The Accelerator Playbook for Building Billion-Dollar Startups  11 - The Algorithmic Advantage: Cutting Costs, Boosting Speed, Winning Markets  12 - The Resilient Entrepreneur: Launching with Contracts, Clauses, and Contingency Plans  Appendix 1 – Avatar  Appendix 2 – Prompts Index