The Brand New Leader: Recognizing the Impact of Your Leadership Brand

The Brand New Leader: Recognizing the Impact of Your Leadership Brand

The Brand New Leader: Recognizing the Impact of Your Leadership Brand

The Brand New Leader: Recognizing the Impact of Your Leadership Brand

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The extensive leadership literature of our day focuses on the what and how of leadership. Numerous definitions, concepts, behaviors, and traits of leadership aim to pinpoint the "magic formula" -from a blanket approach--that makes leadership effective. One vital, yet often overlooked, area lacking in these conversations is the emphasis on the personal connection to leadership.

This book takes a deep dive into the notion of leadership as a personal brand. It provides theories, strategies, examples, and tactics along with evidence suggesting that leadership derives from -- and is influenced by -- a more personal context. Chapters draw from the belief that there is no separation between the leader and the person holding the leadership title. The leader's identity has a direct correlation to who the leader is as a person rather than a function. Leadership values stem primarily from personal values, experiences, beliefs, and other influences, and thus, the perceptions of a leader are automatically associated with that person-- the individual.

Accordingly, if leadership output is personal and the outcomes are personal to those influenced by the leader, then one who is considered an impactful leader is the result of both their personal attributes and their application of concepts and theories. The way a leader leads originates from a customized selection of leadership styles, strengths, and approaches that are unique to each person and based on their exposures and influences.

This book also explores a personal branding approach to leadership development. It explains leadership branding as an acknowledgement of leader's reputation. How one is viewed as a leader becomes personal once those perceptions are used to identify the leader. They comprise the leader's brand-reputation. In recognizing leadership as a personal brand, the book incorporates branding concepts and how these contribute to leadership development, responsibility, and outcomes.

The subject of this book is strategic leadership development. Readers will use the customized Leadership BRAND Assessment and explore concepts and theories common to leadership, to understand and develop the knowledge, skills, and abilities needed to effectively lead organizations and teams effectively through change, crisis, uncertainty, and other barriers to achieving a common goal. Topics covered in this book include, leadership responsibility and accountability, ethics, values, effective communication, resilience, vision, foresight and followership.

Product Details

ISBN-13: 9780578804064
Publisher: Write Media Group
Publication date: 12/01/2020
Edition description: New Edition
Pages: 216
Product dimensions: 5.50(w) x 8.50(h) x 0.49(d)

About the Author

Dr. Melva B. Robertson is a graduate faculty member at Clayton State University and Director of Communications for the James T. Laney School of Graduate Studies at Emory University. Dr. Robertson is the owner of the Write Media Group Coaching and Consulting Firm, where she is committed to equipping individuals with the tools, resources, and strategies to achieve their leadership, personal and professional development, branding, and PR goals. Dr. Robertson has developed award-winning strategies that resulted in local, national, and global visibility for organizations, leaders, and entrepreneurs in higher education, healthcare, and non-profit organizations. She is the author of her self-published title, Congratulations! It's a Brand: The entrepreneur's guide to birthing the brand, identifying the target audience, and increasing visibility. With a BA in Mass Communications, MA in Professional Writing, and Doctorate in Strategic Leadership, Robertson combines her education and 20 years of training to address the comprehensive needs of individuals in a practical and applicable way.

Wes Hall came from very humble beginnings in Jamaica to become one of the most influential business people in Canada. He has established himself as the preeminent leader in shareholder advisory services and contested investor situations. Canada's leading newspaper The Globe & Mail has called him one of the nation's most influential powerbrokers and Canadian Business magazine named him one of the most powerful business people in 2016. As the Founder of Kingsdale Advisors, Wes has delivered an unparalleled track record of success for North America's biggest names including: Air Canada, Barrick, BHP Billiton, Citigroup, CN, CP, Encana, Goldcorp, Talisman, and Suncor. He has been sought out to lead some of the highest profile deals and activist campaigns in North America. They include Enbridge's $37 billion merger with Spectra Energy, Agrium, and Potash Corp.'s $36 billion merger, Tim Hortons' $12.5 billion merger with Burger King, Pershing Square Capital Management's campaign to replace the board of Canadian Pacific Railway, and Petro Canada's $19 billion merger with Suncor Energy. Wes is also the owner of QM Environmental, a leading national environmental and industrial services provider with over 700 employees; Titan Supply, a top manufacturer and distributor of rigging and wear products serving industries in the oil & gas, construction and transportation sectors; and Harbor Club hotel, Curio Collection by Hilton, one of St. Lucia's premier resorts. In 2011, Wes received the designation ICD.D from the Institute of Corporate Directors' (ICD) in partnership with the Rotman School of Management of the University of Toronto. Philanthropy: Wes is known for his generosity, leveraging his business success to benefit others with a number of impactful charitable initiatives, and serves as a Board Member of the SickKids Foundation, Pathways to Education, and Toronto International Film Festival (TIFF). He has also changed the lives of thousands of children in the Caribbean, donating both his money and time. In 2015, Wes was the recipient of the Vice Chancellor's Award and in 2017 received an Honorary Doctorate, both from the University of the West Indies.

Table of Contents



Introduction: Getting Personal about Leadership

Chapter 1: The Many Faces of Leadership

Chapter 2: A Different Kind of Leader

Chapter 3: Understanding Branding

Chapter 4: The Responsibilities of a Leader

Chapter 5: Tools for an Ethical Leadership Brand

Chapter 6 - Acting Ethically

Chapter 7 - Defining Your Leadership Brand

Chapter 8 - Followers: Your Greatest Asset

Chapter 9 - What Are You Communicating?

Chapter 10 - Changing the Future

Chapter 11: Leadership Resilience

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