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The Bridge to Growth: How Servant Leaders Achieve Better Results and Why It Matters Now More Than Ever

The Bridge to Growth: How Servant Leaders Achieve Better Results and Why It Matters Now More Than Ever

by Jude Rake


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A recent study revealed that only 21 percent of workers feel engaged and truly committed to their company’s success and goals. They don’t know how their work connects to their company’s goals or understand how they can help achieve them. Leaders have failed to fully engage workers in the development and execution of their company’s mission and goals, and ultimately its journey toward success. Too often, employees are over-managed and under-led.

Jude Rake, a business leader with more than 35 years of experience leading high-performance teams, shows how servant leaders—those who serve employees by giving them what they need to fully engage and commit to achieving the company’s goals—use nine proven principles to succeed:

Grow leaders and difference makers, not just followers.
Build and orchestrate high-performance teams more powerful than the sum of their parts.
Focus the organization on strategic priorities, simplify operations, and accelerate progress.
Champion the people who purchase and use your products and services.
Cultivate a performance-based culture of innovation.
Communicate relentlessly.
See the world through the eyes of others.
Be the model you want emulated.
Coach people to achieve more than they thought possible.

The Bridge to Growth details how to use these principles to elevate workforce engagement, collaboration, innovation, and accountability to build a bridge from strategy to exceptional execution and results.

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Product Details

ISBN-13: 9781510728400
Publisher: Skyhorse
Publication date: 07/04/2017
Pages: 168
Product dimensions: 5.60(w) x 8.30(h) x 0.90(d)

About the Author

Jude Rake is the founder and CEO of JDR Growth Partners, a leadership consulting firm. He previously served in leadership roles including CEO on three occasions, president, COO, and CMO. He built and led leadership teams that fueled significant improvements in workforce engagement and results at some of the world’s best-run companies and at smaller family-owned and private equity–backed businesses. He has also served on six boards of directors. Jude has been recognized for leadership, creativity, and marketing excellence with Clio, Mobius, and Effie awards, and he received the Burnham award for innovation. He also was named a Top 100 Marketer twice by Advertising Age. He resides in Libertyville, Illinois.

Table of Contents

Preface ix

Introduction xii

Part 1 The Foundation

Chapter 1 The Most Important Thing Leaders Do 3

Chapter 2 Individuals Play the Game, but Teams Beat the Odds 10

Chapter 3 Strategic Leadership 22

Part 2 The Heavy Lifting

Chapter 4 Consumers and Customers Matter Most 59

Chapter 5 The Lifeblood of Every Successful Business 74

Part 3 Fire in the Belly

Chapter 6 Who's In? 89

Chapter 7 EQ Trumps IQ 99

Chapter 8 Karma Rules 108

Chapter 9 Coaching Overachievement 118

Epilogue: Two Calls to Action 129

Acknowledgments 135

Works Consulted 138

Index 140

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