The Business of Getting Business: The Digital Marketing Guide for Small Businesses

by Manausa Joe

Overview

The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from ‘out of towners’ who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital?

The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.

Product Details

ISBN-13:	9781912555604
Publisher:	LID Publishing
Publication date:	05/05/2020
Pages:	224
Product dimensions:	5.40(w) x 8.50(h) x (d)

About the Author

Joe Manausa is the CEO of Joe Manausa Real Estate, a growing real estate brokerage listed among the Forbes Inc. 5000. After observing industry giants move to a digital-first marketing approach, Joe made the transition within his own company, which resulted in over $10 million of revenue from the business’s website. Joe is from the US, and lives in Tallahassee, Florida.

Table of Contents

Part I The Basics of Getting Business 2

Chapter 1 Introduction 4

Chapter 2 Evolution of Local Business Marketing 15

Chapter 3 Defining Digital Marketing 37

Chapter 4 Infrastructure Required to Support Digital Marketing 70

Chapter 5 Elements of a Successful Digital Marketing Plan 88

Chapter 6 Social Media for Business 132

Part II Case Studies 156

Chapter 7 Real Estate Example with Case Studies 158

Chapter 8 Lessons Learned from Real Estate Case Studies 205

Part III Taking Your Company Digital 230

Chapter 9 How to Take Your Company Digital 232

Chapter 10 Now Your Journey Begins 270

Appendix. Acronyms 272

Endnotes 276

Editorial Reviews

Location, location, location’ is no longer a competitive advantage. Digital marketing and going direct to consumer have made all geographical boundaries obsolete. The Business of Getting Business is a must-read modern-day survival guide for any local business to get to the next decade. Local businesses are on death ground. They can either take a stand and re-invent themselves by embracing the digital frontier and have a chance to survive the overwhelming odds of digital direct-to-consumer capabilities that have erased all local and national business distinctions, or they can choose business as usual and accept certain death. The Business of Getting Business is the critical survival guide for those that choose to dig in and fight.” – Anthony Noto, CEO, SoFi and former COO, Twitter

“The Business of Getting Business is informative, insightful and practical. A must-read for anyone interested in learning about the ‘why’ and ‘how’ of digital marketing. An entrepreneur and real estate sales innovator, Joe Manausa shares his proven strategy, developed over more than 20 years, that challenges the traditional model of marketing and is designed to help you succeed in the digital marketplace.” – C. Darren Brooks, Ph.D., Assistant Department Chair, Florida State University College of Business

From the Publisher