The Category Creation Formula
1147532428
The Category Creation Formula
32.0 Pre Order
The Category Creation Formula

The Category Creation Formula

The Category Creation Formula

The Category Creation Formula

Hardcover

$32.00 
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    Available for Pre-Order. This item will be released on February 24, 2026

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Product Details

ISBN-13: 9780063483774
Publisher: HarperCollins
Publication date: 02/24/2026
Pages: 288
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Kevin Maney is a bestselling author and award-winning columnist for Newsweek. Kevin co-authored, with TIBCO CEO Vivek Ranadive, the New York Times bestseller The Two-Second Advantage: How We Succeed by Anticipating the Future...Just Enough. Kevin also wrote the critically praised biography, The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM. His first book was Megamedia Shakeout in 1995one of the earliest books about all media going digital. Kevin has written for USA Today, Conde Nast PortfolioFortune, The Atlantic, and Wired, and has often appeared on radio and television. He lives in New York.

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